{
  "slug": "tally",
  "name": "Tally (Tally.so)",
  "description": "Tally is an intuitive, block-based online form builder that mirrors the editing experience of text documents. It distinguishes itself by offering unlimited forms and submissions for free, catering to over 500,000 teams worldwide.",
  "url": "https://optimly.ai/brand/tally",
  "logoUrl": "https://logo.clearbit.com/https://tally.so",
  "baiScore": 68,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "fillout",
      "name": "Fillout"
    },
    {
      "slug": "google-forms",
      "name": "Google Forms"
    },
    {
      "slug": "typeform",
      "name": "Typeform"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [
    {
      "slug": "crm-form-builders",
      "name": "Crm Form Builders"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-09T23:03:55.379+00:00",
  "verifiedVitals": {
    "website": "https://tally.so",
    "founded": "2020",
    "headquarters": "Ghent, Belgium",
    "pricing_model": "Freemium (Free unlimited core; Tally Pro for advanced features)",
    "core_products": "Online Form Builder, Data Collection Blocks, Form Integrations",
    "key_differentiator": "A 'Notion-like' block-editing experience combined with a disruptive 'unlimited free' pricing model.",
    "target_markets": "Startups, Creators, SMBs, Product Managers, Notion Users",
    "employee_count": "1-10 (Small independent team)",
    "funding_stage": "Bootstrapped",
    "subcategory": "No-Code / Form Building"
  },
  "intentTags": {
    "problemIntents": [
      "Generic Free Tools: Using Google Forms, Microsoft Forms, or Notion databases manually.",
      "Custom Development: Hiring a developer to build custom React or HTML forms."
    ],
    "solutionIntents": [
      "Notion style form builder",
      "free unlimited online forms",
      "best Typeform alternative free",
      "GDPR compliant form builder Europe",
      "CRM Form Builders: Using built-in form features in CRMs like HubSpot or Mailchimp."
    ],
    "evaluationIntents": [
      "Tally pricing"
    ]
  },
  "timestamp": 1777298703757
}