# Tampax Pure
> Tampax Pure (often associated with the P&G Pure brand portfolio) is a line of feminine hygiene products featuring 100% organic cotton tampons. It is designed to offer a 'clean' alternative to standard synthetic tampons by removing dyes, fragrances, and chlorine bleaching.
- URL: https://optimly.ai/brand/tampax-pg-pure
- Slug: tampax-pg-pure
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Packaged Goods