{"name":"Tangerine","domain":"tangerine.ca","url":"https://optimly.ai/brand/tangerine","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Tangerine is a Canadian digital bank offering personal banking products and services through digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"description","label":"Description","shape":"text","content":"Tangerine provides digital banking solutions for Canadians, including savings, chequing, investing, GICs, credit cards, mortgages and mobile banking. It positions itself as Canada’s original digital bank, with no unfair fees, simplified products and no expensive brick-and-mortar branches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help Canadians move toward their financial goals and make better decisions with their money through a simple, convenient banking experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Terri-Lee Weeks, President & CEO; Lora Paglia, Chief Operations Officer; Millie Poon, Chief Financial Officer; Tom Milway, Chief Risk Officer; Matt Clements, Chief Technology Officer; Melissa Leddy, Chief People Officer; Natalie Jones, Chief Marketing Officer; Gaurav Singh, Senior Vice President, Chief Client & Product Officer; Aharon Kagedan, Managing Director, Digital Wealth; Bryan Grant, Managing Director, Strategic Transformation & Execution; Jodi Kovitz, Managing Director, Business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tangerine.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, friendly, accessible and conversational, emphasizing simplicity, convenience, transparency and avoiding jargon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1997","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Tangerine Bank is a wholly-owned subsidiary of The Bank of Nova Scotia (Scotiabank).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Tangerine helps Canadians manage everyday banking, save, invest, borrow and make financial decisions through a streamlined digital banking experience with no daily banking fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital personal banking\nSavings and chequing accounts\nInvesting and mutual funds\nGuaranteed investment certificates (GICs)\nCredit cards and rewards\nMortgages\nMobile banking and digital client onboarding\nWealth tracking and portfolio analysis","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nChequing account\nInvestments and mutual funds\nGICs\nCredit cards\nMortgages\nMobile banking app\nWealth snapshot feature","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website states $0 daily banking fees. Other product rates, fees and promotional terms vary and are subject to applicable terms and conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 2.5 million clients across Canada, including Canadian personal banking clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Canadians seeking convenient, low-fee digital banking for everyday spending, saving, investing, borrowing and wealth management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday spending and bills\nSaving toward financial goals\nInvesting for the future\nPurchasing GICs with guaranteed interest rates\nEarning rewards and benefits on everyday purchases\nGetting a mortgage\nTracking portfolios, investments and net worth\nOpening and managing accounts digitally through a mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Lower everyday banking costs through no daily banking fees\nGreater convenience through mobile and digital banking\nProgress toward savings and financial goals\nImproved visibility into portfolios and net worth\nAccess to rewards, protections and privileges through credit cards\nSecure banking support and fraud awareness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tangerine.ca","updated_at":"2026-11-08T02:22:10.734292+00:00"}]}],"last_refreshed_at":"2026-11-08T02:22:10.741433+00:00","last_changed_at":"2026-11-08T02:22:10.749448+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0a3d41c1-cb7e-45c8-9cb5-875cdb67f3a0"}