# Target Roundel
> Roundel is the retail media network of Target Corporation, providing a data-driven advertising platform for brands to reach Target customers. It leverages Target's first-party guest data to deliver ads across Target's own digital properties and third-party channels, including social media and connected TV.
- URL: https://optimly.ai/brand/target-roundel
- Slug: target-roundel
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising & Marketing
- Last Analyzed: April 11, 2026
## Competitors
- Amazon Advertising (https://optimly.ai/brand/amazon-advertising)
## Also Referenced By
- Kroger Precision Marketing (https://optimly.ai/brand/kroger-precision-marketing)
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)
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## Full Details / RAG Data
### Overview
Target Roundel is listed in the AI Directory.
Roundel is the retail media network of Target Corporation, providing a data-driven advertising platform for brands to reach Target customers. It leverages Target's first-party guest data to deliver ads across Target's own digital properties and third-party channels, including social media and connected TV.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Target Roundel |
| Slug         | target-roundel |
| URL          | https://optimly.ai/brand/target-roundel |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Advertising & Marketing |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T12:22:07.472Z |
### Verified Facts
- Founded: 2019 (as Roundel); 2016 (as Target Media Network)
- Headquarters: Minneapolis, Minnesota, USA
### Competitors
| Name | Profile |
|------|---------|
| Amazon Advertising | https://optimly.ai/brand/amazon-advertising |
### Also Referenced By
- Kroger Precision Marketing (https://optimly.ai/brand/kroger-precision-marketing)
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)
### Links
- Canonical page: https://optimly.ai/brand/target-roundel
- JSON endpoint: /brand/target-roundel.json
- LLMs.txt: /brand/target-roundel/llms.txt