# Target Roundel
> Roundel is the retail media network of Target Corporation, providing a data-driven advertising platform for brands to reach Target customers. It leverages Target's first-party guest data to deliver ads across Target's own digital properties and third-party channels, including social media and connected TV.
- URL: https://optimly.ai/brand/target-roundel
- Slug: target-roundel
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising & Marketing
- Last Analyzed: April 11, 2026
## Competitors
- Amazon Advertising (https://optimly.ai/brand/amazon-advertising)
## Also Referenced By
- Kroger Precision Marketing (https://optimly.ai/brand/kroger-precision-marketing)
- Walmart Connect / Walmart DSP (https://optimly.ai/brand/walmart-connect-walmart-dsp)