{"name":"Tender Loving Empire","domain":"tenderlovingempire.com","url":"https://optimly.ai/brand/tender-loving-empire","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Tender Loving Empire is a Portland-founded makers market, gift retailer, and record label offering handmade goods, art, gifts, and music from local and independent makers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"description","label":"Description","shape":"text","content":"Tender Loving Empire operates brick-and-mortar stores in the Portland-Seattle area and an online shop, curating goods and music from hundreds of independent makers, artists, musicians, and small businesses. It also operates TLE Records and sells house-brand products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower and support creatives, enrich and fulfill employees, and delight and inspire patrons. Tender Loving Empire aims to make communities more vibrant, creative, compassionate, and connected through art, music, and community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Co-founders Brianne and Jared Mees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tenderlovingempire.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, playful, optimistic, community-minded, artistic, and conversational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2007; the founders moved to Portland in 2006 and opened the first Tender Loving Empire store in 2007.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Portland, Oregon","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a permanent retail and online showcase for independent makers, artists, musicians, and small businesses while helping customers discover distinctive handmade goods, gifts, art, and music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Curating and retailing goods from local and independent makers\nOnline and brick-and-mortar retail\nGift curation, gift boxes, and team/client gifting\nOperating a record label with an internationally distributed catalog\nDeveloping and selling house-brand apparel, accessories, cards, and gifts\nSupporting makers, musicians, and creative small businesses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Handmade goods\nGift-ready products and curated gift boxes\nHome goods and housewares\nAccessories and apparel\nArt prints and cards\nFood and beverages\nApothecary products\nRecords and other music releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown on the site range from $4.50 to $125.00. Free standard shipping is offered on orders of $75 or more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Independent retail, gifting, arts, crafts, and music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People shopping for handmade goods, local and indie gifts, art, apparel, accessories, food, and music, including individual gift buyers and team or client gifting customers. The business also serves independent makers, artists, musicians, and small businesses as vendors or creative partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Creative-community-minded shoppers who value handmade, locally made, and independent products; gift buyers; art and music enthusiasts; and organizations seeking curated team or client gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for distinctive handmade and locally sourced gifts\nBuilding curated gift boxes\nPurchasing team and client gifts\nDiscovering and supporting local and independent makers\nBuying art prints, apparel, accessories, food, home goods, and apothecary products\nDiscovering and purchasing independent music releases\nVisiting physical stores in Portland, Seattle, or Seattle-Tacoma International Airport","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Discover distinctive goods and music from more than 700 makers and musicians\nSupport local artists, makers, musicians, and small businesses through purchases\nGive gift-ready products with optional gift boxes and notes\nAccess curated products across home goods, accessories, food, apothecary, art, and music\nEarn rewards through TLE & Me, including points, members-only rewards, gifts, and early sale access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tenderlovingempire.com","updated_at":"2026-11-08T03:06:56.449656+00:00"}]}],"last_refreshed_at":"2026-11-08T03:06:56.458048+00:00","last_changed_at":"2026-11-08T03:06:56.464879+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4038de6b-13b0-4670-a8d5-1c47f97fa41c"}