{"name":"Terrible's","domain":"terribles.com","url":"https://optimly.ai/brand/terrible-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Terrible's is a convenience, gaming, entertainment, tavern, and car wash brand offering rewards, promotions, fuel, and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"description","label":"Description","shape":"text","content":"Terrible's describes itself as providing a deliberately different experience in convenience, gaming, and entertainment. Its offerings include convenience stores, fuel promotions, Terrible's+ Rewards, car washes, gaming, taverns, and community initiatives through Terrible's Cares.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create a deliberately different experience every time and help make a difference in the community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://terribles.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, energetic, community-oriented, and deliberately distinctive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1959","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to fuel, convenience products, car washing, rewards, gaming, entertainment, and tavern services, along with promotions and community support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Convenience retail and fuel services\nFuel promotions and rewards-based discounts\nCustomer rewards through the Terrible's+ Rewards app\nCar wash services and monthly unlimited wash plans\nGaming and entertainment\nTavern and bar-and-grill services\nSweepstakes and promotional campaigns\nCommunity donations and partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Terrible's convenience stores\nTerrible's+ Rewards\nTerrible's car washes\nMonthly Unlimited Wash Plans\nGaming services\nTaverns and bars and grills\nFuel discounts and promotions\nTerrible's Cares","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Monthly unlimited car wash plans start at $22 per month. Listed plans include Standard at $22 monthly and Ultimate at $35 monthly. Fuel promotions include 30¢ or 50¢ off per gallon, up to 25 gallons, at participating locations when using the Terrible's+ Rewards app; promotions are subject to terms and availability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Convenience retail, fuel, car wash, gaming, entertainment, and hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"U.S. consumers using participating Terrible's convenience, fuel, car wash, gaming, tavern, and entertainment locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking convenient fuel and convenience retail services, rewards and promotions, car washing, gaming, entertainment, and tavern experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing fuel and convenience products\nRedeeming fuel discounts through the Terrible's+ Rewards app\nJoining a monthly unlimited car wash plan\nUsing car wash facilities and free vacuums at participating locations\nParticipating in sweepstakes and promotional offers\nAccessing gaming and entertainment services\nVisiting taverns and bar-and-grill locations\nProviding customer feedback","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Save on fuel through rewards-based promotions\nWash a vehicle as often as desired with an unlimited monthly plan\nAccess car wash features such as soft-cloth washing, foam baths, rinses, drying, protectants, tire shine, and free vacuums\nDiscover promotions, sweepstakes, and rewards\nAccess convenience, gaming, entertainment, and tavern services\nEngage with community-focused initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://terribles.com","updated_at":"2026-11-06T22:12:47.638512+00:00"}]}],"last_refreshed_at":"2026-11-06T22:12:48.500779+00:00","last_changed_at":"2026-11-06T22:12:49.181113+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=61b383b0-9d9e-4712-9da5-1239a734d616"}