{
  "slug": "tesco-jack-s-ms-molly-s",
  "name": "tesco-jack-s-ms-molly-s",
  "description": "A collection of private label food and beverage brands offered exclusively at Tesco, focused on providing quality products at competitive prices across various grocery categories. These brands are not available in any other supermarket.",
  "url": "https://optimly.ai/brand/tesco-jack-s-ms-molly-s",
  "websiteUrl": "https://tesco.com/",
  "logoUrl": "https://logo.clearbit.com/tesco.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Private Label Groceries",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T08:19:02.023Z",
  "verifiedVitals": {
    "website": "https://tesco.com",
    "category": "Confectionery, desserts, frozen desserts",
    "what_it_does": "Ms Molly's offers a range of cakes, biscuits, and ice creams.",
    "primary_audience": "Families",
    "core_product": "Cakes, biscuits, ice creams",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are purchased at a price."
    },
    "parent_ownership": "Tesco"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790116422424
}