{
  "slug": "tesco-ni",
  "name": "tesco-ni",
  "description": "Tesco is a leading multichannel retailer offering a wide array of products including groceries, fresh food, household essentials, clothing, electronics, home & garden items, and more, available through its online platform and physical stores. It also provides various services and leverages a loyalty program.",
  "url": "https://optimly.ai/brand/tesco-ni",
  "websiteUrl": "https://tesco.com/",
  "logoUrl": "https://logo.clearbit.com/tesco.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "General Merchandise Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:02.933Z",
  "verifiedVitals": {
    "website": "https://tesco.com",
    "category": "Supermarket, general merchandise retailer, online marketplace",
    "what_it_does": "Operates as a large-scale retailer offering a wide array of products including groceries, clothing, household items, electronics, and various services such as mobile plans and breakdown cover.",
    "primary_audience": "General consumers and households",
    "core_product": "Groceries and general merchandise",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Offers sales, special offers, and Clubcard prices on various products. Mobile services may involve subscription plans, and delivery services can be per-order or subscription-based."
    },
    "parent_ownership": "Tesco PLC, a publicly traded company on the London Stock Exchange (LSE: TSCO). Its largest institutional shareholders include Silchester International Investors, Schroder Investment Management, The Vanguard Group, and BlackRock.",
    "named_competitors": [
      "Sainsbury's",
      "Asda",
      "Morrisons",
      "Waitrose",
      "Lidl",
      "Aldi",
      "The Co-operative",
      "Iceland Foods"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788082064149
}