{
  "slug": "tesco-online",
  "name": "tesco-online",
  "description": "Tesco Online is the e-commerce platform for Tesco, offering a vast array of groceries, household essentials, clothing, electronics, and general merchandise for online purchase and home delivery across the UK.",
  "url": "https://optimly.ai/brand/tesco-online",
  "websiteUrl": "https://tesco.com/",
  "logoUrl": "https://logo.clearbit.com/tesco.com",
  "baiScore": 37.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "General Merchandise Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T15:29:09.862Z",
  "verifiedVitals": {
    "website": "https://tesco.com",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase products directly. Delivery services, such as Whoosh, may be free with a minimum spend or incur a fee. Tesco also operates a Clubcard loyalty program."
    },
    "parent_ownership": "Tesco PLC, a publicly traded company on the London Stock Exchange (LSE: TSCO). Major institutional shareholders include BlackRock, Norges Bank, and Vanguard Group, with no single entity holding a controlling stake.",
    "named_competitors": [
      "Sainsbury's",
      "Asda",
      "Aldi",
      "Morrisons",
      "Lidl",
      "Waitrose",
      "Ocado",
      "Amazon.co.uk",
      "eBay.co.uk",
      "Marks and Spencer Group"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789804652714
}