{"name":"That's Entertainment","domain":"thatse.com","url":"https://optimly.ai/brand/that-s-entertainment","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New England pop culture emporium that buys, sells, and trades comics, toys, records, games, memorabilia, and other entertainment collectibles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"description","label":"Description","shape":"text","content":"That's Entertainment is a pop culture retail store with locations in Worcester and Fitchburg, Massachusetts. It sells and trades comics, video games, toys, tabletop games, vinyl records, sports memorabilia, Japanese imports, posters, and more, while hosting gaming events, demonstrations, guest appearances, and community activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a destination for popular culture, entertainment merchandise, collectibles, events, and fan community activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thatse.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Enthusiastic, informal, community-oriented, and welcoming to fans of popular culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1980","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Worcester, Massachusetts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers discover, buy, sell, and trade entertainment merchandise and collectibles, while providing access to events and fan community activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Buying, selling, and trading popular culture merchandise and collectibles\nRetailing new and back-issue comics\nRetailing vintage, new, and imported toys\nRetailing old-school and modern video games and systems\nRetailing new and used board games and tabletop gaming products\nRetailing new and used vinyl records\nSelling sports card packs and singles, autographs, Japanese imports, posters, and memorabilia\nHosting Magic: The Gathering events, Pokémon Club, board game demonstrations, signings, and other events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"New and back-issue comics\nGraphic novels and trades\nOld-school and modern video games and systems\nVintage, new, and imported toys\nDungeons & Dragons products\nMagic: The Gathering products\nNew and used board games\nNew and used vinyl records","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Gift certificates are available in any amount in stores, with online denominations offered. A listed Magic: The Gathering event has a $40.00 entry fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pop culture and entertainment retail; comics, collectibles, gaming, toys, records, and memorabilia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Fans, collectors, gamers, comic readers, families, and people interested in popular culture merchandise and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and collectors seeking comics, games, toys, records, memorabilia, and related fan experiences in the New England area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying comics, graphic novels, toys, games, records, and memorabilia\nSelling or trading entertainment merchandise and collectibles\nAttending Magic: The Gathering events and tournaments\nParticipating in Pokémon Club activities and free board game demonstrations\nAttending Free Comic Book Day, Record Store Day, Free RPG Day, signings, and guest appearances\nPurchasing gift certificates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of new, used, vintage, and imported pop culture merchandise\nA place to sell or trade collectibles and entertainment items\nOpportunities to participate in gaming, demonstrations, and fan events\nAccess to comics for all ages and a large back-issue selection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thatse.com","updated_at":"2026-11-07T05:16:28.711782+00:00"}]}],"last_refreshed_at":"2026-11-07T05:16:28.719009+00:00","last_changed_at":"2026-11-07T05:16:28.725372+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eeae9b11-4b23-44e2-8940-40c2c13e237c"}