# That's Entertainment > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/that-s-entertainment - **Dataset:** https://optimly.ai/brand/that-s-entertainment.json - **Markdown:** https://optimly.ai/brand/that-s-entertainment/llms.txt - **Official website:** https://thatse.com - **Slug:** that-s-entertainment - **Categories:** retail-ecommerce ## Overview - **Tagline:** New England pop culture emporium that buys, sells, and trades comics, toys, records, games, memorabilia, and other entertainment collectibles. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Description:** That's Entertainment is a pop culture retail store with locations in Worcester and Fitchburg, Massachusetts. It sells and trades comics, video games, toys, tabletop games, vinyl records, sports memorabilia, Japanese imports, posters, and more, while hosting gaming events, demonstrations, guest appearances, and community activities. Source: Brand's website (https://thatse.com) · 2026-11-07 ## Identity - **Mission:** To provide a destination for popular culture, entertainment merchandise, collectibles, events, and fan community activities. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Website:** https://thatse.com Source: Brand's website (https://thatse.com) · 2026-11-07 - **Voice & tone:** Enthusiastic, informal, community-oriented, and welcoming to fans of popular culture. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Founded:** 1980 Source: Brand's website (https://thatse.com) · 2026-11-07 - **Headquarters:** Worcester, Massachusetts Source: Brand's website (https://thatse.com) · 2026-11-07 ## Offerings - **Problem solved:** Helps customers discover, buy, sell, and trade entertainment merchandise and collectibles, while providing access to events and fan community activities. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Core capabilities:** - Buying, selling, and trading popular culture merchandise and collectibles - Retailing new and back-issue comics - Retailing vintage, new, and imported toys - Retailing old-school and modern video games and systems - Retailing new and used board games and tabletop gaming products - Retailing new and used vinyl records - Selling sports card packs and singles, autographs, Japanese imports, posters, and memorabilia - Hosting Magic: The Gathering events, Pokémon Club, board game demonstrations, signings, and other events Source: Brand's website (https://thatse.com) · 2026-11-07 - **Products / SKUs:** - New and back-issue comics - Graphic novels and trades - Old-school and modern video games and systems - Vintage, new, and imported toys - Dungeons & Dragons products - Magic: The Gathering products - New and used board games - New and used vinyl records Source: Brand's website (https://thatse.com) · 2026-11-07 - **Pricing:** Gift certificates are available in any amount in stores, with online denominations offered. A listed Magic: The Gathering event has a $40.00 entry fee. Source: Brand's website (https://thatse.com) · 2026-11-07 ## Audience - **Target industry:** Pop culture and entertainment retail; comics, collectibles, gaming, toys, records, and memorabilia. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Customer base:** Fans, collectors, gamers, comic readers, families, and people interested in popular culture merchandise and events. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Ideal customer profile:** Consumers and collectors seeking comics, games, toys, records, memorabilia, and related fan experiences in the New England area. Source: Brand's website (https://thatse.com) · 2026-11-07 - **Use cases:** - Buying comics, graphic novels, toys, games, records, and memorabilia - Selling or trading entertainment merchandise and collectibles - Attending Magic: The Gathering events and tournaments - Participating in Pokémon Club activities and free board game demonstrations - Attending Free Comic Book Day, Record Store Day, Free RPG Day, signings, and guest appearances - Purchasing gift certificates Source: Brand's website (https://thatse.com) · 2026-11-07 - **Customer outcomes:** - Access to a broad selection of new, used, vintage, and imported pop culture merchandise - A place to sell or trade collectibles and entertainment items - Opportunities to participate in gaming, demonstrations, and fan events - Access to comics for all ages and a large back-issue selection Source: Brand's website (https://thatse.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.