{"name":"The Astor Theatre","domain":"astortheatre.net.au","url":"https://optimly.ai/brand/the-astor-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A heritage single-screen cinema in Melbourne presenting repertory films, cult favourites, select new releases and live film events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Astor Theatre is a classic single-screen cinema that has operated continuously since its grand opening in 1936. Located in Melbourne, it features a 900-seat auditorium with stalls and a dress circle, a giant screen, golden curtains, air conditioning and a state-of-the-art sound system. The cinema presents classics, cult favourites and select new releases in formats including 35mm, 70mm, 2K and 4K digital. It is listed on the Victorian Heritage Register and offers ramp access and an accessible bathroom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"George is identified on the website as the Astor proprietor.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://astortheatre.net.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Heritage-focused, enthusiastic, welcoming and informal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1936","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Melbourne, Victoria, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a distinctive venue for experiencing repertory, classic, cult and selected contemporary films, as well as live film-related events, in a historic single-screen cinema.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Single-screen cinema exhibition\nRepertory movie programming\nScreening films in 35mm, 70mm, 2K and 4K digital formats\nLive film events, fan meets, interviews and Q&As\nAccessible cinema facilities with ramp entry and an accessible bathroom\n900-seat auditorium with stalls and dress circle seating","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cinema screenings\nRepertory film programming\nLive film events and fan meet experiences\nFilm screenings with live shadow casts, interviews or Q&As","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema and film exhibition","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers and audiences interested in classic, cult, repertory and select new-release films, as well as live film events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Film audiences seeking heritage cinema experiences, repertory programming and special live events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching classic and repertory films\nAttending cult-film screenings\nViewing films in 35mm or 70mm formats\nAttending 4K or 2K digital screenings\nParticipating in live fan meets, interviews, Q&As and shadow-cast screenings\nAttending accessible cinema screenings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to classic, cult and select new-release film programming\nA heritage cinema experience in a historic auditorium\nAccess to screenings across multiple film formats\nOpportunities to meet film personalities and attend live film-related events\nAccess to ramp entry and accessible bathroom facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://astortheatre.net.au","updated_at":"2026-11-06T22:30:51.433921+00:00"}]}],"last_refreshed_at":"2026-11-06T22:30:51.441162+00:00","last_changed_at":"2026-11-06T22:30:51.449114+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f35d3293-ab77-40f5-8967-9fac574e0107"}