{"name":"The Athenaeum Hotel & Residences","domain":"athenaeumhotel.com","url":"https://optimly.ai/brand/the-athenaeum-hotel-residences","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent Mayfair hotel and residences offering rooms, suites, serviced residences, dining, spa, fitness, and meetings and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Athenaeum Hotel & Residences is an independent hotel at 116 Piccadilly in Mayfair, opposite Green Park and near Buckingham Palace. It offers hotel rooms and suites, eighteen townhouse residences, dining at 116, a bar and terrace, a boutique spa, a 24-hour gym, and meeting and event spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide personal, discreet and confident hospitality rooted in London culture, the arts and the Mayfair community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Edward Bracken is identified on the website as the General Manager.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://athenaeumhotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, personal, intimate, confident, discreet and distinctly Mayfair.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1850","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"116 Piccadilly, Mayfair, London, opposite Green Park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a central London base with hotel services, comfortable accommodation, dining, wellness, local recommendations, and tailored spaces for business and social events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation and room service\nTownhouse residences for longer stays and families\nDining, afternoon tea, bar and terrace experiences\nBoutique spa treatments and spa facilities\n24-hour gym access for hotel guests\nMeetings, corporate events, social events and private dining\nConcierge and local London recommendations\nGift vouchers and hospitality offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Rooms and suites\nView Penthouse Suites\nEighteen townhouse residences\n116 at The Athenaeum\nAfternoon tea\nThe Bar\nThe Terrace\nThe Spa at The Athenaeum","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Public room rates are not stated in the supplied pages. The website promotes a book-direct offer with 12% off the lowest prices and £35 to spend on food and drink per night.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, travel and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, leisure travelers, business travelers, families, long-stay guests, dog owners, local diners, and corporate and social event hosts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking an independent Mayfair hotel or serviced residence with personal service, and organizations or individuals planning meetings, private dining, celebrations or other events in central London.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight leisure stays in London\nLonger stays and business travel in a serviced residence\nFamily stays\nPenthouse and park-view accommodation\nDining, afternoon tea and drinks\nSpa treatments, spa days and wellness stays\nCorporate meetings and business dinners\nPrivate dining and social celebrations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable and convenient base in Mayfair\nPersonalized and discreet hotel service\nAccess to Green Park, Buckingham Palace and central London attractions\nFlexible accommodation for short and longer stays\nDining and wellness experiences in one property\nTailored, well-supported meetings and events\nA more restorative and convenient London stay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://athenaeumhotel.com","updated_at":"2026-11-07T20:11:18.666241+00:00"}]}],"last_refreshed_at":"2026-11-07T20:11:18.680134+00:00","last_changed_at":"2026-11-07T20:11:18.691421+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4b217085-7012-4199-a61b-67003039e8c0"}