# The Athenaeum Hotel & Residences

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/the-athenaeum-hotel-residences
- **Dataset:** https://optimly.ai/brand/the-athenaeum-hotel-residences.json
- **Markdown:** https://optimly.ai/brand/the-athenaeum-hotel-residences/llms.txt
- **Official website:** https://athenaeumhotel.com
- **Slug:** the-athenaeum-hotel-residences
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Independent Mayfair hotel and residences offering rooms, suites, serviced residences, dining, spa, fitness, and meetings and events.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Description:** The Athenaeum Hotel & Residences is an independent hotel at 116 Piccadilly in Mayfair, opposite Green Park and near Buckingham Palace. It offers hotel rooms and suites, eighteen townhouse residences, dining at 116, a bar and terrace, a boutique spa, a 24-hour gym, and meeting and event spaces.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

## Identity

- **Mission:** To provide personal, discreet and confident hospitality rooted in London culture, the arts and the Mayfair community.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Founders & leadership:** Edward Bracken is identified on the website as the General Manager.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Website:** https://athenaeumhotel.com
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Voice & tone:** Warm, personal, intimate, confident, discreet and distinctly Mayfair.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Founded:** 1850
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Headquarters:** 116 Piccadilly, Mayfair, London, opposite Green Park.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides a central London base with hotel services, comfortable accommodation, dining, wellness, local recommendations, and tailored spaces for business and social events.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Core capabilities:**
  - Hotel accommodation and room service
  - Townhouse residences for longer stays and families
  - Dining, afternoon tea, bar and terrace experiences
  - Boutique spa treatments and spa facilities
  - 24-hour gym access for hotel guests
  - Meetings, corporate events, social events and private dining
  - Concierge and local London recommendations
  - Gift vouchers and hospitality offers
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Products / SKUs:**
  - Rooms and suites
  - View Penthouse Suites
  - Eighteen townhouse residences
  - 116 at The Athenaeum
  - Afternoon tea
  - The Bar
  - The Terrace
  - The Spa at The Athenaeum
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Pricing:** Public room rates are not stated in the supplied pages. The website promotes a book-direct offer with 12% off the lowest prices and £35 to spend on food and drink per night.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

## Audience

- **Target industry:** Hospitality, hotels, travel and events
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Customer base:** Hotel guests, leisure travelers, business travelers, families, long-stay guests, dog owners, local diners, and corporate and social event hosts.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Ideal customer profile:** Travelers seeking an independent Mayfair hotel or serviced residence with personal service, and organizations or individuals planning meetings, private dining, celebrations or other events in central London.
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Use cases:**
  - Overnight leisure stays in London
  - Longer stays and business travel in a serviced residence
  - Family stays
  - Penthouse and park-view accommodation
  - Dining, afternoon tea and drinks
  - Spa treatments, spa days and wellness stays
  - Corporate meetings and business dinners
  - Private dining and social celebrations
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

- **Customer outcomes:**
  - A comfortable and convenient base in Mayfair
  - Personalized and discreet hotel service
  - Access to Green Park, Buckingham Palace and central London attractions
  - Flexible accommodation for short and longer stays
  - Dining and wellness experiences in one property
  - Tailored, well-supported meetings and events
  - A more restorative and convenient London stay
Source: Brand's website (https://athenaeumhotel.com) · 2026-11-07

Page last updated 2026-11-07.

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