{"name":"The bank Australia needs","domain":"bankaust.com.au","url":"https://optimly.ai/brand/the-bank-australia-needs","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bank Australia is a customer-owned, ethical bank providing personal, business and community banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank Australia uses banking as a force for good, balancing purpose and profit while focusing on positive outcomes for people, communities and the planet. It is a certified B Corporation and Australia's first customer-owned bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create a world where people and the planet thrive by using money as a force for good, funding solutions such as clean energy, affordable and accessible housing, not-for-profits and sustainable investments, and avoiding harmful industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bankaust.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Purpose-led, ethical, inclusive, environmentally conscious and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1957, originally as the CSIRO Co-operative Credit Society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Customer-owned bank. Every customer has one equal share and is also a shareholder; the bank is not listed on the stock exchange.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking that enables customers to manage their money while avoiding the financing of harmful industries and supporting positive social and environmental impact.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nCommunity banking\nHome loans, including Clean Energy Home Loans\nPersonal loans, including clean energy loans\nElectric vehicle loans\nTransaction and savings accounts\nTerm deposits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Home loans\nClean Energy Home Loan\nPersonal loans\nClean Energy Personal Loan\nElectric Vehicle Loan\nTransaction accounts\nSavings accounts\nTerm deposits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers variable and fixed-rate products, including a 12-month term deposit advertised at 5.60% p.a. with a $500 minimum deposit and a Bonus Saver offer advertised at up to 5.85% p.a. on balances up to $100,000. Rates and terms are subject to change and conditions apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, including people aged 13+, low-income earners and pensioners; values-aligned companies, SMEs and sole traders; community-sector organisations; and customers seeking ethical, sustainable or impact-focused banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations seeking customer-owned banking, competitive financial products and services, and banking aligned with climate action, nature protection, affordable housing and positive community impact.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday personal banking and payments\nSaving money through savings accounts and term deposits\nFinancing a home, including greener homes\nFinancing electric vehicles\nFunding energy-efficient home upgrades\nPersonal borrowing\nBusiness transaction banking and payments\nCommunity-sector banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Customers become equal part-owners of the bank and receive voting rights at annual general meetings\nCustomers can access banking products designed to support greener homes, electric vehicles and energy-efficient upgrades\nCustomers can use banking services aligned with ethical and responsible investment principles\nProfits are returned to the customer-owned business through competitive rates, fair fees and quality products and services\nCustomers help fund positive social and environmental outcomes, including conservation and accessible housing\nCustomers can use cards made with 100% recycled plastic for the card body","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankaust.com.au","updated_at":"2026-11-08T02:11:41.116790+00:00"}]}],"last_refreshed_at":"2026-11-08T02:11:41.125028+00:00","last_changed_at":"2026-11-08T02:11:41.132778+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=16d14412-67e3-462b-8db0-8ffaa0b50063"}