{"name":"The Broadmoor","domain":"broadmoor.com","url":"https://optimly.ai/brand/the-broadmoor","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A legendary five-star, five-diamond luxury destination resort in Colorado Springs, Colorado.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Broadmoor is a 5,000-acre Rocky Mountain destination resort offering luxury accommodations, dining, golf, spa and wellness, outdoor activities, wilderness retreats, and meetings and events. The resort has welcomed guests since 1918 and is described as the world’s longest-running Forbes Five-Star, AAA Five-Diamond resort.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver exceptional hospitality through elevated accommodations, distinctive experiences, and an unwavering focus on guest care.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Spencer and Julie Penrose. The Broadmoor was purchased by the Anschutz family in 2011, with Philip Anschutz becoming the resort’s third owner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://broadmoor.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Luxurious, refined, welcoming, experiential, and adventure-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1918","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Colorado Springs, Colorado, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by the Anschutz family; Anschutz Corporation of Denver purchased The Broadmoor in 2011.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a comprehensive luxury resort experience for travelers seeking relaxation, outdoor adventure, distinctive dining, wellness, recreation, and meaningful gatherings in a Rocky Mountain setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury accommodations\nFine dining and culinary experiences\nSpa and wellness\nGolf on two championship courses\nOutdoor recreation and seasonal activities\nAll-inclusive wilderness retreats\nMeetings, conferences, trade shows, and corporate events\nWeddings and social events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Rooms, suites, cottages, brownstones, and estate house accommodations\nRestaurants, cafes, lounges, and dining experiences\nForbes Five-Star Spa\nBroadmoor Golf Club\nCloud Camp\nThe Ranch at Emerald Valley\nFly Fishing Camp\nSoaring Adventure","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury hospitality, travel, tourism, meetings, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, couples, families, solo travelers, golf and outdoor enthusiasts, wellness guests, meeting planners, conference and corporate groups, and wedding and event guests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Discerning leisure travelers and organizations seeking a high-end Colorado resort for luxury stays, outdoor and wellness experiences, meetings, conferences, weddings, or other events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury mountain vacations\nRomantic getaways\nFamily vacations\nSolo retreats\nGolf trips and golf events\nSpa and wellness stays\nOutdoor adventure vacations\nAll-inclusive wilderness retreats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Unforgettable luxury stays in a Rocky Mountain setting\nAccess to exceptional hospitality and attentive guest care\nRelaxation, rejuvenation, and wellness\nOutdoor adventure and seasonal recreation\nDistinctive dining experiences\nConvenient access to accommodations, activities, and event venues in one resort destination\nProfessionally supported meetings and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://broadmoor.com","updated_at":"2026-11-07T05:14:39.518782+00:00"}]}],"last_refreshed_at":"2026-11-07T05:14:39.524419+00:00","last_changed_at":"2026-11-07T05:14:39.530682+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ea76411c-8962-44e2-a7ee-b3107c3044c8"}