# The Broadmoor > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/the-broadmoor - **Dataset:** https://optimly.ai/brand/the-broadmoor.json - **Markdown:** https://optimly.ai/brand/the-broadmoor/llms.txt - **Official website:** https://broadmoor.com - **Slug:** the-broadmoor - **Categories:** travel-hospitality ## Overview - **Tagline:** A legendary five-star, five-diamond luxury destination resort in Colorado Springs, Colorado. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Description:** The Broadmoor is a 5,000-acre Rocky Mountain destination resort offering luxury accommodations, dining, golf, spa and wellness, outdoor activities, wilderness retreats, and meetings and events. The resort has welcomed guests since 1918 and is described as the world’s longest-running Forbes Five-Star, AAA Five-Diamond resort. Source: Brand's website (https://broadmoor.com) · 2026-11-07 ## Identity - **Mission:** To deliver exceptional hospitality through elevated accommodations, distinctive experiences, and an unwavering focus on guest care. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Founders & leadership:** Founded by Spencer and Julie Penrose. The Broadmoor was purchased by the Anschutz family in 2011, with Philip Anschutz becoming the resort’s third owner. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Website:** https://broadmoor.com Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Voice & tone:** Luxurious, refined, welcoming, experiential, and adventure-oriented. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Founded:** 1918 Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Headquarters:** Colorado Springs, Colorado, United States Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Parent ownership:** Owned by the Anschutz family; Anschutz Corporation of Denver purchased The Broadmoor in 2011. Source: Brand's website (https://broadmoor.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides a comprehensive luxury resort experience for travelers seeking relaxation, outdoor adventure, distinctive dining, wellness, recreation, and meaningful gatherings in a Rocky Mountain setting. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Core capabilities:** - Luxury accommodations - Fine dining and culinary experiences - Spa and wellness - Golf on two championship courses - Outdoor recreation and seasonal activities - All-inclusive wilderness retreats - Meetings, conferences, trade shows, and corporate events - Weddings and social events Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Products / SKUs:** - Rooms, suites, cottages, brownstones, and estate house accommodations - Restaurants, cafes, lounges, and dining experiences - Forbes Five-Star Spa - Broadmoor Golf Club - Cloud Camp - The Ranch at Emerald Valley - Fly Fishing Camp - Soaring Adventure Source: Brand's website (https://broadmoor.com) · 2026-11-07 ## Audience - **Target industry:** Luxury hospitality, travel, tourism, meetings, and events. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Customer base:** Leisure travelers, couples, families, solo travelers, golf and outdoor enthusiasts, wellness guests, meeting planners, conference and corporate groups, and wedding and event guests. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Ideal customer profile:** Discerning leisure travelers and organizations seeking a high-end Colorado resort for luxury stays, outdoor and wellness experiences, meetings, conferences, weddings, or other events. Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Use cases:** - Luxury mountain vacations - Romantic getaways - Family vacations - Solo retreats - Golf trips and golf events - Spa and wellness stays - Outdoor adventure vacations - All-inclusive wilderness retreats Source: Brand's website (https://broadmoor.com) · 2026-11-07 - **Customer outcomes:** - Unforgettable luxury stays in a Rocky Mountain setting - Access to exceptional hospitality and attentive guest care - Relaxation, rejuvenation, and wellness - Outdoor adventure and seasonal recreation - Distinctive dining experiences - Convenient access to accommodations, activities, and event venues in one resort destination - Professionally supported meetings and events Source: Brand's website (https://broadmoor.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.