{"name":"The Camping and Caravanning Club","domain":"campingandcaravanningclub.co.uk","url":"https://optimly.ai/brand/the-camping-and-caravanning-club","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Camping and Caravanning Club is a UK not-for-profit membership organisation providing campsites, camping bookings, camping advice and member benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"description","label":"Description","shape":"text","content":"A member-run camping club offering nearly 100 Club Sites, access to privately run sites, overseas campsite bookings, self-catering accommodation, camping advice, discounts and specialist member services. It supports tent, caravan, motorhome and other forms of camping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help people discover, explore and relax outdoors, while making camping safe, enjoyable and unforgettable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://campingandcaravanningclub.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, welcoming, outdoors-focused, informative and inspirational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Over 120 years ago","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Not-for-profit organisation run by and for its members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes it easier for campers to find, book and enjoy campsites and camping holidays, with expert advice, member savings and support throughout their adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Campsite search and booking\nUK and overseas campsite access\nMembership services and member benefits\nCamping advice and destination inspiration\nCamping, caravan and motorhome support\nSelf-catering and glamping accommodation\nSpecialist breakdown cover and insurance through member services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Club membership\nNearly 100 Club Sites\nAccess to privately run Certificated and Listed Sites\nUK and European campsite bookings\nSelf-catering properties and lodges\nGlamping accommodation\nCamping advice and guides\nMember discounts and offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Membership starts at £56.95 per year for Digital Membership. Paper Membership costs £59.95 per year. Members can save up to 30% on Club Site fees, and the 60+ Saver offers savings of up to 35%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel, tourism, camping and outdoor recreation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Campers and outdoor enthusiasts, including people travelling by tent, caravan, motorhome, campervan or other camping units; families, adults, dog owners and overseas visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK-based and overseas camping enthusiasts seeking campsite bookings, outdoor holidays, membership savings, camping advice and services for tents, caravans, motorhomes or campervans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Searching and booking UK campsites\nBooking camping holidays in Europe\nFinding family-friendly, dog-friendly, adult-oriented, beachside, lakeside or national-park campsites\nAccessing member-only sites and discounts\nPlanning camping trips with destination guides and outdoor advice\nUsing glamping or self-catering accommodation\nTaking a break at Club Site facilities during a journey\nGetting caravan, motorhome or campervan breakdown and insurance support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More choice of places to camp in the UK and Europe\nSavings on Club Site stays, attractions, retailers and travel\nAccess to member-only campsites and services\nExpert help and camping advice\nEasier planning and booking of camping holidays\nOpportunities to enjoy outdoor breaks in scenic locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://campingandcaravanningclub.co.uk","updated_at":"2026-11-07T18:50:00.351221+00:00"}]}],"last_refreshed_at":"2026-11-07T18:50:00.358321+00:00","last_changed_at":"2026-11-07T18:50:00.366758+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=00c77ff1-8ceb-4ead-abd8-931b7dda21d7"}