{"name":"The Croswell!","domain":"croswell.org","url":"https://optimly.ai/brand/the-croswell","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic community theater and fine arts organization presenting professional-caliber live theater, concerts, educational programs, and special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Croswell Opera House and Fine Arts Association is a historic theater in Adrian, Michigan. In operation since 1866, it presents Broadway-season musicals, concerts, straight plays, youth programming, community events, live music, workshops, and other activities. The Croswell also operates Farver’s at the Croswell and an in-person gift shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"The Croswell Opera House and Fine Arts Association promotes and perpetuates the arts, offers professional growth for artists in an historic building, motivates all ages to participate in cultural activities, engages the community, and connects people. Its goal is to be financially viable and self-sustaining.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://croswell.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-oriented, arts-focused, and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1866","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Adrian, Michigan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to live theater, performing arts, cultural activities, educational opportunities, and community connection while preserving Adrian’s cultural heritage and a historic theater.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing full-scale musicals and Broadway-season shows\nPresenting concerts, straight plays, and special events\nProviding performing arts education and youth opportunities\nHosting local auditions and volunteer participation\nOperating live music, improv, whiskey tastings, workshops, and other events through Farver’s at the Croswell\nOperating an in-person gift shop\nPreserving and maintaining a historic theater building","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Broadway Season productions\nSpecial Event Season programming\nConcerts and live music\nStraight plays and musicals\nYouth performing arts education\nFarver’s at the Croswell events\nGift shop merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts, live entertainment, cultural organizations, and community arts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Patrons from southeast Michigan and northwest Ohio; area youth interested in the performing arts; artists, volunteers, donors, and community members of all ages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People in southeast Michigan and northwest Ohio seeking live theater, concerts, cultural activities, and community events, along with youth interested in performing arts education and local artists or community members seeking opportunities to participate.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending Broadway musicals and live theater\nAttending concerts and special events\nParticipating in youth performing arts education\nAuditioning for locally cast plays and musicals\nVolunteering with a community theater\nSupporting live theater through donations\nAttending Farver’s live music, improv, tastings, and workshops\nPurchasing locally made and Croswell-branded gifts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to professional-caliber live theater in a community theater setting\nOpportunities for youth to learn and work with accomplished performing arts professionals\nOpportunities for artists and community members to participate in cultural activities\nCommunity engagement and connection\nSupport for preserving Adrian’s cultural heritage and historic theater","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croswell.org","updated_at":"2026-11-07T20:31:04.494436+00:00"}]}],"last_refreshed_at":"2026-11-07T20:31:04.507086+00:00","last_changed_at":"2026-11-07T20:31:04.525535+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fea178f6-6be3-4d86-b0fe-c1adeb5a1a79"}