{"name":"The Durham Hotel","domain":"thedurham.com","url":"https://optimly.ai/brand/the-durham-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Durham is a mid-century modern boutique hotel and community hub in downtown Durham, North Carolina, offering 53 rooms, dining, a rooftop lounge, coffee bar, and event space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Durham Hotel is an independently owned and locally operated boutique hotel in downtown Durham. Built in 1968 and renovated in 2015, it combines mid-century modern architecture and design with guest rooms, a Coffee Bar, The Roof rooftop lounge, private event space, and locally focused collaborations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve as a community and cultural hub in downtown Durham while offering a unique guest experience shaped by local collaborations, design, dining, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thedurham.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Vibrant, community-minded, design-conscious, welcoming, and locally focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The building was built in 1968; the hotel was renovated in 2015.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Downtown Durham, North Carolina, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independently owned and locally operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a centrally located destination for lodging, dining, coffee, rooftop drinks, private events, weddings, meetings, and community experiences in downtown Durham.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique hotel accommodation\nRooftop lounge with snacks, small plates, craft cocktails, wine, and local beers\nCoffee Bar serving Counter Culture Coffee\nPrivate dining and event space\nWedding and business meeting hosting\nCommunity events and programming\nLocally sourced food, beverages, amenities, and design collaborations\nGuest amenities including a business center, fitness facility, and newsstand","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"53 guest rooms, including four suites\nThe Roof rooftop lounge\nCoffee Bar\nPrivate dining\nWedding venues and services\nMeeting and event space\nHotel packages and promotions\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Specific pricing is not stated. The site mentions discounted stays, food and beverage credits, and a $15 breakfast credit per guestroom per night for selected packages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, dining, and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, local residents, visitors, wedding parties, business meeting organizers, and community event attendees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and groups seeking a design-focused boutique hotel, dining, rooftop, event, or meeting venue in downtown Durham.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Staying in downtown Durham\nDining and drinking at the rooftop lounge\nHaving coffee at the Coffee Bar\nHosting weddings and private events\nOrganizing business meetings\nAttending community events, yoga, readings, live music, or other programming\nPurchasing hotel packages or gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A stay in a mid-century modern boutique hotel\nAccess to downtown lodging, dining, coffee, and rooftop experiences in one destination\nEvent and meeting space for weddings, business gatherings, and community events\nA locally connected guest experience through North Carolina collaborations and products\nOpportunities to participate in community and cultural programming","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thedurham.com","updated_at":"2026-11-07T20:17:18.523476+00:00"}]}],"last_refreshed_at":"2026-11-07T20:17:18.531469+00:00","last_changed_at":"2026-11-07T20:17:18.539911+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f6808635-e00e-4da9-bb05-b678db9bfedf"}