# The Durham Hotel > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/the-durham-hotel - **Dataset:** https://optimly.ai/brand/the-durham-hotel.json - **Markdown:** https://optimly.ai/brand/the-durham-hotel/llms.txt - **Official website:** https://thedurham.com - **Slug:** the-durham-hotel - **Categories:** travel-hospitality ## Overview - **Tagline:** The Durham is a mid-century modern boutique hotel and community hub in downtown Durham, North Carolina, offering 53 rooms, dining, a rooftop lounge, coffee bar, and event space. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Description:** The Durham Hotel is an independently owned and locally operated boutique hotel in downtown Durham. Built in 1968 and renovated in 2015, it combines mid-century modern architecture and design with guest rooms, a Coffee Bar, The Roof rooftop lounge, private event space, and locally focused collaborations. Source: Brand's website (https://thedurham.com) · 2026-11-07 ## Identity - **Mission:** To serve as a community and cultural hub in downtown Durham while offering a unique guest experience shaped by local collaborations, design, dining, and events. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Website:** https://thedurham.com Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Voice & tone:** Vibrant, community-minded, design-conscious, welcoming, and locally focused. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Founded:** The building was built in 1968; the hotel was renovated in 2015. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Headquarters:** Downtown Durham, North Carolina, United States Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Parent ownership:** Independently owned and locally operated. Source: Brand's website (https://thedurham.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides a centrally located destination for lodging, dining, coffee, rooftop drinks, private events, weddings, meetings, and community experiences in downtown Durham. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Core capabilities:** - Boutique hotel accommodation - Rooftop lounge with snacks, small plates, craft cocktails, wine, and local beers - Coffee Bar serving Counter Culture Coffee - Private dining and event space - Wedding and business meeting hosting - Community events and programming - Locally sourced food, beverages, amenities, and design collaborations - Guest amenities including a business center, fitness facility, and newsstand Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Products / SKUs:** - 53 guest rooms, including four suites - The Roof rooftop lounge - Coffee Bar - Private dining - Wedding venues and services - Meeting and event space - Hotel packages and promotions - Gift cards Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Pricing:** Specific pricing is not stated. The site mentions discounted stays, food and beverage credits, and a $15 breakfast credit per guestroom per night for selected packages. Source: Brand's website (https://thedurham.com) · 2026-11-07 ## Audience - **Target industry:** Hospitality, lodging, dining, and events Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Customer base:** Hotel guests, local residents, visitors, wedding parties, business meeting organizers, and community event attendees. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Ideal customer profile:** Travelers and groups seeking a design-focused boutique hotel, dining, rooftop, event, or meeting venue in downtown Durham. Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Use cases:** - Staying in downtown Durham - Dining and drinking at the rooftop lounge - Having coffee at the Coffee Bar - Hosting weddings and private events - Organizing business meetings - Attending community events, yoga, readings, live music, or other programming - Purchasing hotel packages or gift cards Source: Brand's website (https://thedurham.com) · 2026-11-07 - **Customer outcomes:** - A stay in a mid-century modern boutique hotel - Access to downtown lodging, dining, coffee, and rooftop experiences in one destination - Event and meeting space for weddings, business gatherings, and community events - A locally connected guest experience through North Carolina collaborations and products - Opportunities to participate in community and cultural programming Source: Brand's website (https://thedurham.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.