{"name":"The Empire Hotel","domain":"empirehotelnyc.com","url":"https://optimly.ai/brand/the-empire-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Empire Hotel is a 4-star Art Deco hotel in Midtown Manhattan at the gateway to the Upper West Side, across from Lincoln Center and near Central Park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Empire Hotel offers guest rooms and spacious suites, a rooftop bar and lounge, a seasonal outdoor rooftop plunge pool, fitness center, complimentary Wi-Fi, pet-friendly accommodations, and dining at Rosa Mexicano. The hotel is positioned as an iconic Manhattan landmark and a base for exploring New York City attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide an unforgettable New York City stay by combining big-city energy, warm hospitality, luxurious comfort, and convenient access to Manhattan attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://empirehotelnyc.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Sophisticated, welcoming, energetic, polished, and New York-centric.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Midtown Manhattan, New York City, New York, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides centrally located accommodations and amenities for travelers seeking a comfortable, design-forward base for experiencing New York City.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodations including guest rooms and one- and two-bedroom suites\nRooftop bar and lounge with cocktails, light bites, skyline views, and terraces\nSeasonal outdoor rooftop plunge pool\nFitness center and high-speed Wi-Fi\nPet-friendly accommodations and pet-focused packages\nOn-site dining at Rosa Mexicano\nAccessibility-adapted accommodations and mobility-accessible facilities\nHotel promotions, packages, and event programming","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Guest rooms\nOne- and two-bedroom suites\nThe Empire Rooftop Bar + Lounge\nSeasonal rooftop plunge pool\nRosa Mexicano restaurant\nVIP Pet Package\nEmpire Escape Package\nAccessible King rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Rates vary by room and reservation type. Published offers include up to 20% off advance purchases, up to 30% off stays of 7 nights or more, 10% off for direct bookings, and 15% off stays of 4 or more nights. A $19.95 plus tax per-room, per-night Residence Fee applies. Standard pet fees are a one-time non-refundable $100 plus $25 per pet per night, with nightly fees waived for the Pet Package.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, travel, and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"New York City leisure travelers, business and event travelers, couples, families, guests visiting Lincoln Center and nearby attractions, and travelers with pets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a centrally located, upscale New York City hotel with Art Deco character, spacious accommodations, rooftop amenities, dining, and convenient access to Lincoln Center, Central Park, and Midtown attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Short leisure stays in New York City\nExtended stays of seven nights or more\nVisits to Lincoln Center, Central Park, Times Square, Broadway, and other Manhattan attractions\nTraveling to New York with pets\nStays requiring accessible rooms or mobility accommodations\nRooftop cocktails, dining, and skyline views\nStays with access to a seasonal rooftop pool and fitness center\nBooking packaged offers and seasonal hotel promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable accommodations in Midtown Manhattan\nConvenient access to arts, parks, shopping, dining, and cultural attractions\nA more spacious stay through one- and two-bedroom suites\nRooftop socializing with panoramic New York City views\nAccess to seasonal rooftop pool and fitness amenities\nPet-friendly travel with dedicated amenities and nearby dog-friendly activities\nAccessible lodging options and mobility-adapted facilities\nPotential savings through advance-purchase, extended-stay, direct-booking, and multi-night offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://empirehotelnyc.com","updated_at":"2026-11-07T20:42:00.737621+00:00"}]}],"last_refreshed_at":"2026-11-07T20:42:00.751503+00:00","last_changed_at":"2026-11-07T20:42:00.763477+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ffb0aad3-9e39-4b41-b9fe-65b0c8bcacd9"}