# The Flea

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/the-flea
- **Dataset:** https://optimly.ai/brand/the-flea.json
- **Markdown:** https://optimly.ai/brand/the-flea/llms.txt
- **Official website:** https://theflea.org
- **Slug:** the-flea
- **Categories:** media-entertainment

## Overview

- **Tagline:** The Flea is a performing arts organization and theater venue presenting original productions, guest productions, and immersive performance experiences.
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Description:** The Flea presents theatrical and performance events, including original work and guest productions, and makes its theaters and event spaces available for performances, rehearsals, film shoots, meetings, and other creative uses.
Source: Brand's website (https://theflea.org) · 2026-11-08

## Identity

- **Founders & leadership:** Niegel Smith is The Flea's Artistic Director.
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Website:** https://theflea.org
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Voice & tone:** Experimental, inclusive, and artist-centered.
Source: Brand's website (https://theflea.org) · 2026-11-08

## Offerings

- **Problem solved:** Provides artists and creative producers with platforms, performance venues, and event spaces for new work, collaboration, and creative experimentation.
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Core capabilities:**
  - Presenting theatrical and performance productions
  - Hosting guest productions
  - Providing theater and event space rentals
  - Supporting performances, rehearsals, film shoots, meetings, and creative experimentation
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Products / SKUs:**
  - Original theatrical and performance productions
  - Guest productions and events
  - Theater and event space rentals
Source: Brand's website (https://theflea.org) · 2026-11-08

## Audience

- **Target industry:** Performing arts and theater
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Customer base:** Artists, creative producers, performance audiences, and organizations seeking spaces for performances, rehearsals, film shoots, meetings, and other events.
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Ideal customer profile:** Artists and creative producers developing or presenting new work, plus organizations and individuals seeking artist-oriented theater or event space.
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Use cases:**
  - Attending theatrical and immersive performance events
  - Presenting guest productions
  - Rehearsing and developing new work
  - Filming on location
  - Holding meetings and events
Source: Brand's website (https://theflea.org) · 2026-11-08

- **Customer outcomes:**
  - Access to theatrical and performance experiences
  - A venue for presenting performances and guest productions
  - Space supporting new work, collaboration, and creative experimentation
Source: Brand's website (https://theflea.org) · 2026-11-08

Page last updated 2026-11-08.

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