{"name":"The Flenser","domain":"nowflensing.com","url":"https://optimly.ai/brand/the-flenser","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"San Francisco-based dark music label and webstore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Flenser is a dark music label based in San Francisco, founded in 2009. It releases music in digital and physical formats across a range of genres unified by a shared aesthetic, provides production and post-production services, and operates Now Flensing as its webstore and direct line to the label.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Release music across digital and physical formats, support artists, and share music unified by a common aesthetic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://nowflensing.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Dark, gloomy, irreverent, and countercultural, reflected in phrases such as “Your Dark Music Label,” “100% Gloom,” and “May we suffer together.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2009","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"San Francisco, California, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The Flenser LLC","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps artists release and produce music while giving listeners direct access to The Flenser’s releases and selected additional records through its webstore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Music label operations\nDigital and physical music releases\nArtist production and post-production services\nEntertainment services for artists and other entertainment clients\nDirect-to-consumer music retail\nDistribution and stocking of non-Flenser records\nMusic merchandise retail\nOrder fulfillment from its San Francisco headquarters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"The Flenser artist releases\nDigital music\nVinyl records\nCDs\nTapes\nBooks and zines\nNon-Flenser distributed records\nApparel and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold individually at listed prices. Examples shown include $11 tapes, $14 CDs, $24 LPs, $36 LPs, and a $47 DLP.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music listeners and record buyers, artists, retailers, and other entertainment clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Releasing music on digital and physical formats\nProviding production and post-production support to artists\nSelling label releases directly to listeners\nDistributing or stocking additional records from other labels\nSelling music-related apparel and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Artists can access production and post-production services\nListeners can purchase music in digital, vinyl, CD, and tape formats\nCustomers can buy releases directly from The Flenser’s webstore\nOrders are packaged by staff at the San Francisco headquarters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://nowflensing.com","updated_at":"2026-11-08T02:14:25.086446+00:00"}]}],"last_refreshed_at":"2026-11-08T02:14:25.092621+00:00","last_changed_at":"2026-11-08T02:14:25.098901+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e5ee8b69-c8bb-44ed-be0e-2afec1821498"}