{"name":"The Goring","domain":"thegoring.com","url":"https://optimly.ai/brand/the-goring","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-run luxury hotel in Belgravia, London, offering individually designed rooms and suites, Michelin-starred dining, afternoon tea, cocktails, private events and attentive five-star service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Goring is an English luxury hotel established in 1910 and run by four generations of the Goring family. Located in Belgravia near Buckingham Palace, it provides accommodation, dining, drinks, family stays, concierge services, weddings, meetings and private events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To delight guests through fine food, good times, warm and intuitive service, impeccable manners and understated English style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jeremy Goring, CEO; David Morgan-Hewitt, Chairman; Michael Voigt, Managing Director; Paula McColgan, Director of Sales and Marketing; Fernanda Lewis, Director of Housekeeping; Graham Squire, Executive Chef; Jeet Chauhan, Director of Food & Beverage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thegoring.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, playful, witty, elegant, distinctly English, service-oriented and slightly eccentric.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1910","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Belgravia, London, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-run and owned through four generations of the Goring family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a highly personalised luxury stay and hospitality experience in central London, including accommodation, dining, celebrations, business meetings and family-friendly services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodation\nPersonalised guest service and concierge support\nMichelin-starred dining\nAfternoon tea\nCocktail bar and drinks service\nPrivate garden hospitality\nFamily-friendly accommodation and activities\nWedding and private event hosting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Rooms and suites\nGarden Family Suites\nSuperior Family Connecting Rooms\nThe Dining Room\nAfternoon Tea on The Veranda\nThe Goring Cocktail Bar\nPrivate garden\nWeddings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury hospitality and hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Luxury hotel guests, leisure travelers, families, diners, wedding parties, private party hosts and business meeting organizers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Affluent leisure travelers and families seeking an English luxury hotel in central London, as well as individuals and organizations planning premium dining, weddings, meetings or private events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury stays in London\nFamily holidays with children\nMichelin-starred dining\nAfternoon tea\nCocktails and drinks in a luxury setting\nWedding celebrations\nPrivate parties and dinners\nBusiness meetings and working lunches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable and highly personalised London stay\nWarm, intuitive and discreet service\nConvenient access to Buckingham Palace, Mayfair, Knightsbridge, Chelsea and Westminster\nMemorable dining and drinks experiences\nStress-free weddings and private events\nFamily-friendly accommodation and activities\nProfessional and well-equipped meetings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thegoring.com","updated_at":"2026-11-07T07:00:29.735711+00:00"}]}],"last_refreshed_at":"2026-11-07T07:00:29.747955+00:00","last_changed_at":"2026-11-07T07:00:29.767582+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5531cc12-d9b0-4165-8d6b-265503d9e7b8"}