{"name":"The Lifeboat Inn","domain":"lifeboatinnthornham.com","url":"https://optimly.ai/brand/the-lifeboat-inn","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Lifeboat Inn is a historic coastal inn in Thornham, Norfolk, offering accommodation, food and drink, dog-friendly stays, and special stay packages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"description","label":"Description","shape":"text","content":"A classic inn on the edge of Thornham village overlooking salt marshes, offering traditional regional British food, a pub, 16 bedrooms, and coastal stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a welcoming, peaceful coastal escape with locally sourced food, comfortable accommodation, and friendly hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://lifeboatinnthornham.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, relaxed, traditional, and coastal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"The Lifeboat Inn, Ship Lane, Thornham, Hunstanton PE36 6LT, United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a place to eat, drink, stay, and unwind on the North Norfolk coast, including dog-friendly accommodation and special occasion stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Pub and restaurant dining\nBreakfast, lunch, and dinner service\nLocally sourced regional British food\nOvernight accommodation\nDog-friendly rooms and pub spaces\nStay packages and seasonal experiences\nTable and room reservations\nOn-site parking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and drink\n16 coastal bedrooms\nRomantic Stay package\nDog-friendly bedrooms\nSandy Paws Stay\nChristmas stays and festive dining\nJanuary set menu","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"January set menu: 2 courses for £19.50 or 3 courses for £24.50. Dog-friendly bedrooms have an additional charge of £25 per dog. The Romantic Stay package includes a £30 per guest dinner allocation and a bottle of Prosecco; other accommodation pricing is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, including accommodation, pubs, and restaurants.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests seeking coastal accommodation, diners, pub and restaurant visitors, couples, families, and guests travelling with dogs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Visitors to the North Norfolk coast looking for a relaxed inn stay, regional food and drink, dog-friendly accommodation, or a romantic getaway.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Coastal overnight stays\nBreakfast, lunch, and dinner\nPub drinks and casual visits\nRomantic getaways\nDog-friendly holidays\nChristmas stays and festive dining\nCelebrations and seasonal meals\nExploring the Norfolk Coast Path","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A peaceful coastal escape\nComfortable overnight accommodation\nAccess to traditional regional British food\nDog-friendly stays with treats, beds, and walking advice\nA romantic stay with dinner allocation, Prosecco, and breakfast\nConvenient dining with on-site parking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lifeboatinnthornham.com","updated_at":"2026-11-07T19:10:20.810493+00:00"}]}],"last_refreshed_at":"2026-11-07T19:10:20.839876+00:00","last_changed_at":"2026-11-07T19:10:20.855237+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=74214c7c-6995-4b23-b354-e01051c1cea5"}