{"name":"The Lory Movie Theater","domain":"thelorytheater.com","url":"https://optimly.ai/brand/the-lory-movie-theater","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A historic movie theater in Highland, Illinois, showing current and upcoming films.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Lory Theater is a movie theater serving Highland and the surrounding area, with seating for 230 in the main theater and 96 in the second theater. It sells online tickets, offers popcorn ordering, and provides discounted ticket pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To restore The Lory Theater’s position as the preferred movie venue for Highland and the surrounding area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Justin and Hillary McLaughlin purchased The Lory Theater in 2012 and reopened it under their management in December of that year.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thelorytheater.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Reopened in December 2012 after being purchased by Justin and Hillary McLaughlin in 2012.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"810 Main St, Highland, IL 62249","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Previously owned by Kerasotes and AMC; purchased by Justin and Hillary McLaughlin in 2012.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a local venue for residents of Highland and the surrounding area to watch movies and purchase refreshments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Movie screenings\nOnline ticket sales and showtime listings\nIn-theater ticket pickup\nPopcorn ordering\nDiscounted admission pricing\nFilm update and promotional email subscriptions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie tickets\nPopcorn","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"General admission is $5 for adults, children ages 13 and over, and shows after 6 p.m. Discounted tickets are $5 for seniors 60+, students with ID, and military with ID. Children ages 12 and under and all shows before 6 p.m. are $5.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Movie theaters and cinema entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Residents of Highland, Illinois, and the surrounding area, including adults, children, seniors, students, and military personnel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Local Highland-area moviegoers seeking affordable film screenings and concessions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching current movies at a local theater\nPurchasing movie tickets online\nPicking up tickets at the theater before a show\nOrdering popcorn\nAccessing discounted admission for seniors, students, military personnel, children, or matinee showings\nSubscribing to film updates and exclusive deals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a local movie venue in Highland\nAffordable movie admission at $5\nConvenient online ticket purchase and theater pickup\nAccess to popcorn and other theater refreshments\nUpdates about upcoming films and exclusive deals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thelorytheater.com","updated_at":"2026-11-06T22:27:29.138930+00:00"}]}],"last_refreshed_at":"2026-11-06T22:27:29.148556+00:00","last_changed_at":"2026-11-06T22:27:29.156410+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f4e4807f-ab37-4d83-8eff-5877ea8348a1"}