# The Lory Movie Theater

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06.

- **Brand record:** https://optimly.ai/brand/the-lory-movie-theater
- **Dataset:** https://optimly.ai/brand/the-lory-movie-theater.json
- **Markdown:** https://optimly.ai/brand/the-lory-movie-theater/llms.txt
- **Official website:** https://thelorytheater.com
- **Slug:** the-lory-movie-theater
- **Categories:** media-entertainment

## Overview

- **Tagline:** A historic movie theater in Highland, Illinois, showing current and upcoming films.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Description:** The Lory Theater is a movie theater serving Highland and the surrounding area, with seating for 230 in the main theater and 96 in the second theater. It sells online tickets, offers popcorn ordering, and provides discounted ticket pricing.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

## Identity

- **Mission:** To restore The Lory Theater’s position as the preferred movie venue for Highland and the surrounding area.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Founders & leadership:** Justin and Hillary McLaughlin purchased The Lory Theater in 2012 and reopened it under their management in December of that year.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Website:** https://thelorytheater.com
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Founded:** Reopened in December 2012 after being purchased by Justin and Hillary McLaughlin in 2012.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Headquarters:** 810 Main St, Highland, IL 62249
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Parent ownership:** Previously owned by Kerasotes and AMC; purchased by Justin and Hillary McLaughlin in 2012.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

## Offerings

- **Problem solved:** Provides a local venue for residents of Highland and the surrounding area to watch movies and purchase refreshments.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Core capabilities:**
  - Movie screenings
  - Online ticket sales and showtime listings
  - In-theater ticket pickup
  - Popcorn ordering
  - Discounted admission pricing
  - Film update and promotional email subscriptions
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Products / SKUs:**
  - Movie tickets
  - Popcorn
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Pricing:** General admission is $5 for adults, children ages 13 and over, and shows after 6 p.m. Discounted tickets are $5 for seniors 60+, students with ID, and military with ID. Children ages 12 and under and all shows before 6 p.m. are $5.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

## Audience

- **Target industry:** Movie theaters and cinema entertainment
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Customer base:** Residents of Highland, Illinois, and the surrounding area, including adults, children, seniors, students, and military personnel.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Ideal customer profile:** Local Highland-area moviegoers seeking affordable film screenings and concessions.
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Use cases:**
  - Watching current movies at a local theater
  - Purchasing movie tickets online
  - Picking up tickets at the theater before a show
  - Ordering popcorn
  - Accessing discounted admission for seniors, students, military personnel, children, or matinee showings
  - Subscribing to film updates and exclusive deals
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

- **Customer outcomes:**
  - Access to a local movie venue in Highland
  - Affordable movie admission at $5
  - Convenient online ticket purchase and theater pickup
  - Access to popcorn and other theater refreshments
  - Updates about upcoming films and exclusive deals
Source: Brand's website (https://thelorytheater.com) · 2026-11-06

Page last updated 2026-11-06.

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