{"name":"The Melbourne Hotel Perth","domain":"melbournehotel.com.au","url":"https://optimly.ai/brand/the-melbourne-hotel-perth","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Boutique luxury hotel accommodation, dining and events venue in Perth CBD.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Melbourne Hotel is a heritage hotel in Perth CBD, operating since 1897 and combining heritage-listed charm with contemporary architecture. It offers 73 rooms, dining venues, event spaces, fitness facilities and guest services for corporate travellers, leisure guests and families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://melbournehotel.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, heritage-inspired, polished and hospitality-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1897","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Perth CBD, Western Australia, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides centrally located accommodation, dining and event experiences in Perth, with contemporary comforts alongside historic character.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique hotel accommodation\nCorporate, wedding and social event hosting\nOn-site dining and drinks\nIn-room dining\nFitness centre access\n24-hour reception\nGuest luggage storage\nLocal recommendations and concierge-style assistance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Contemporary rooms\nHeritage rooms\nSuites\nGrand Orient modern Cantonese restaurant\nDe Baun & Co pub\nRamen Keisuke Tonkotsu King ramen restaurant\nThe Conservatory breakfast venue\nAurora Rooftop Bar","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Members can save 15% on direct bookings. Other stated offer prices include High Tea packages from $65 per person, an $8.50 beer of the month, and daily specials from $22. Room rates are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, accommodation, dining and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Corporate travellers, leisure guests, families, wedding and social event guests, and corporate event organisers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travellers and event organisers seeking boutique accommodation, dining or private and corporate event facilities in Perth CBD.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Perth CBD business travel\nLeisure and family stays\nHeritage-focused hotel stays\nCorporate meetings and events\nGala dinners and awards nights\nProduct launches\nWeddings\nPrivate celebrations and social events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Comfortable accommodation in central Perth\nAccess to heritage character and contemporary amenities\nConvenient on-site dining and drinks\nFlexible event experiences with tailored menus and attentive service\nAccommodation for event guests on site\nAccess to nearby Perth attractions within walking distance\nSupport for accessible accommodation and family travel needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://melbournehotel.com.au","updated_at":"2026-11-07T19:53:25.115109+00:00"}]}],"last_refreshed_at":"2026-11-07T19:53:25.128593+00:00","last_changed_at":"2026-11-07T19:53:25.142640+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9cd284a4-24bd-4ac5-b21e-f478f4549832"}