{"name":"The Merrion Hotel","domain":"merrionhotel.com","url":"https://optimly.ai/brand/the-merrion-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Merrion is a luxury five-star hotel in the heart of Dublin city centre, Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Merrion is a 142-bedroom and suite hotel housed in four restored Georgian townhouses. It offers luxurious accommodation, free Wi-Fi, an 18m pool, spa, gym, restaurants, bars and concierge services. The hotel is a member of The Leading Hotels of the World and is home to the two-Michelin-starred Restaurant Patrick Guilbaud.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://merrionhotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, stylish, luxurious, relaxed and elegant.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Upper Merrion Street, Dublin 2, Ireland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides luxury accommodation, dining, wellness and personalized concierge support for guests visiting Dublin.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodation\nConcierge services, including itinerary planning, reservations and transfers\nFine dining and hospitality\nSpa and wellness facilities\nGuest leisure services and activities\nEvent and destination recommendations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"142 bedrooms and suites\nRestaurant Patrick Guilbaud\nThe Cellar Bar\nThe Garden Room\nNo. 23 Cocktail Bar\n18m pool, spa and gym\nGift vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and luxury hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests and visitors to Dublin seeking luxury accommodation, dining, wellness and concierge services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Luxury leisure and business travelers visiting Dublin, particularly guests seeking a centrally located five-star hotel in Georgian Dublin.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Staying in Dublin for leisure or business\nFine dining\nCocktail and bar visits\nSpa, pool and gym use\nPlanning Dublin itineraries and activities\nBooking restaurant reservations, transfers and local experiences\nPurchasing hotel gift vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Luxury and comfortable accommodation in central Dublin\nAccess to fine dining, bars and wellness facilities\nPersonalized itinerary, reservation and transfer assistance\nConvenient access to Dublin museums, galleries, shops, restaurants and business districts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://merrionhotel.com","updated_at":"2026-11-08T03:21:39.106253+00:00"}]}],"last_refreshed_at":"2026-11-08T03:21:39.113369+00:00","last_changed_at":"2026-11-08T03:21:39.119478+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4e5da740-b740-4c65-8a43-ad34ff0dafba"}