{"name":"The Mira Hong Kong","domain":"themirahotel.com","url":"https://optimly.ai/brand/the-mira-hong-kong","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Mira Hong Kong is a 5-star, award-winning urban lifestyle design hotel in Tsim Sha Tsui, Hong Kong, offering designer rooms and suites, dining, wellness, and event facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Mira Hong Kong is a smoke-free design hotel and member of Design Hotels, located beside Kowloon Park in the heart of Tsim Sha Tsui. It has 489 guestrooms including 56 suites, five restaurants and bars, convention and event facilities, MiraSpa, a fitness centre, and an infinity pool. The hotel is affiliated with Marriott Bonvoy and operated under the Mira Hotel Collection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide design-driven accommodation, dining, technology-enabled facilities, cosmopolitan services, and responsible hospitality while supporting sustainability, community, diversity, and inclusion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://themirahotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Stylish, aspirational, design-led, hospitality-focused, and playful, with an emphasis on comfort, luxury, wellness, and memorable urban experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Tsim Sha Tsui, Hong Kong","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The Mira Hong Kong is part of the Mira Hotel Collection, operated under Miramar Group, a listed company on the Hong Kong Stock Exchange (HKEx Stock Code: 71).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a centrally located urban retreat in Hong Kong that combines designer accommodation, dining, wellness, business and event facilities, and convenient access to shopping, entertainment, and transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designer hotel accommodation with 489 guestrooms, including 56 suites\nNewly refurbished rooms with smart room controls, motion-sensing technology, and switchable smart-glass bathroom partitions\nDining across five restaurants and bars, including Michelin-recognized venues\nAward-winning spa and wellness facilities, including MiraSpa, a 24/7 fitness centre, and an infinity pool\nConvention, meeting, wedding, and event facilities including a pillar-less penthouse ballroom\nSustainability and social responsibility initiatives including food donations, recycling, food-waste management, and plastic-free amenities\nMuslim-friendly hospitality and dining options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Guest rooms and suites, including City, Parkview, Club, Mira, Spa, Terrace, Platinum, and Grand Mira suites\nHotel dining and bars, including Cuisine Cuisine, Sushi Takeshi, Yamm, WHISK, COCO, and Vibes\nMiraSpa wellness treatments and facilities\nFitness centre and infinity swimming pool\nMeetings, conferences, weddings, banquets, and event spaces\nHotel stays, direct-booking benefits, staycation packages, and promotional offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"No general room pricing is published in the provided content. The site advertises promotional rates including 20% off Best Rates for selected advance bookings, 15% off Best Available Rate for stays of three nights or more, and direct-booking benefits including a complimentary room upgrade and HK$100 dining credit. Rates are subject to a 10% service charge and 3% Hotel Accommodation Tax.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, tourism, dining, wellness, meetings, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, business travelers, couples and families seeking city stays, wellness guests, diners, wedding and event clients, and meeting or conference organizers visiting Hong Kong.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and organizations seeking a centrally located, design-led luxury hotel in Hong Kong with premium rooms and suites, acclaimed dining, wellness facilities, smart-room technology, and meeting or event capabilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury and design-focused leisure stays in Hong Kong\nBusiness travel with smart-room amenities and central transport access\nExtended stays and multi-night hotel bookings\nStaycations combining accommodation with dining experiences\nMichelin-recognized dining and hotel restaurant visits\nSpa, fitness, and wellness stays\nWeddings, banquets, meetings, conferences, and corporate events\nMuslim-friendly accommodation and dining","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A stylish and comfortable stay in central Tsim Sha Tsui\nAccess to designer interiors, smart room technology, and complimentary Wi-Fi\nConvenient access to Kowloon Park, shopping, dining, entertainment, rail stations, and the Star Ferry\nPremium dining options including Michelin-recognized restaurants\nAccess to award-winning spa, fitness, and swimming facilities\nFlexible accommodation and promotional savings\nProfessional venues and services for meetings, weddings, and events\nMore sustainable stays through plastic-free amenities, refillable products, recycling, and food-waste initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themirahotel.com","updated_at":"2026-11-07T20:19:58.999587+00:00"}]}],"last_refreshed_at":"2026-11-07T20:19:59.015073+00:00","last_changed_at":"2026-11-07T20:19:59.028886+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7dabc446-f029-4743-8d39-f071cf034cd7"}