# The Mira Hong Kong > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/the-mira-hong-kong - **Dataset:** https://optimly.ai/brand/the-mira-hong-kong.json - **Markdown:** https://optimly.ai/brand/the-mira-hong-kong/llms.txt - **Official website:** https://themirahotel.com - **Slug:** the-mira-hong-kong - **Categories:** travel-hospitality ## Overview - **Tagline:** The Mira Hong Kong is a 5-star, award-winning urban lifestyle design hotel in Tsim Sha Tsui, Hong Kong, offering designer rooms and suites, dining, wellness, and event facilities. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Description:** The Mira Hong Kong is a smoke-free design hotel and member of Design Hotels, located beside Kowloon Park in the heart of Tsim Sha Tsui. It has 489 guestrooms including 56 suites, five restaurants and bars, convention and event facilities, MiraSpa, a fitness centre, and an infinity pool. The hotel is affiliated with Marriott Bonvoy and operated under the Mira Hotel Collection. Source: Brand's website (https://themirahotel.com) · 2026-11-07 ## Identity - **Mission:** To provide design-driven accommodation, dining, technology-enabled facilities, cosmopolitan services, and responsible hospitality while supporting sustainability, community, diversity, and inclusion. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Website:** https://themirahotel.com Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Voice & tone:** Stylish, aspirational, design-led, hospitality-focused, and playful, with an emphasis on comfort, luxury, wellness, and memorable urban experiences. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Headquarters:** Tsim Sha Tsui, Hong Kong Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Parent ownership:** The Mira Hong Kong is part of the Mira Hotel Collection, operated under Miramar Group, a listed company on the Hong Kong Stock Exchange (HKEx Stock Code: 71). Source: Brand's website (https://themirahotel.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides a centrally located urban retreat in Hong Kong that combines designer accommodation, dining, wellness, business and event facilities, and convenient access to shopping, entertainment, and transport. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Core capabilities:** - Designer hotel accommodation with 489 guestrooms, including 56 suites - Newly refurbished rooms with smart room controls, motion-sensing technology, and switchable smart-glass bathroom partitions - Dining across five restaurants and bars, including Michelin-recognized venues - Award-winning spa and wellness facilities, including MiraSpa, a 24/7 fitness centre, and an infinity pool - Convention, meeting, wedding, and event facilities including a pillar-less penthouse ballroom - Sustainability and social responsibility initiatives including food donations, recycling, food-waste management, and plastic-free amenities - Muslim-friendly hospitality and dining options Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Products / SKUs:** - Guest rooms and suites, including City, Parkview, Club, Mira, Spa, Terrace, Platinum, and Grand Mira suites - Hotel dining and bars, including Cuisine Cuisine, Sushi Takeshi, Yamm, WHISK, COCO, and Vibes - MiraSpa wellness treatments and facilities - Fitness centre and infinity swimming pool - Meetings, conferences, weddings, banquets, and event spaces - Hotel stays, direct-booking benefits, staycation packages, and promotional offers Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Pricing:** No general room pricing is published in the provided content. The site advertises promotional rates including 20% off Best Rates for selected advance bookings, 15% off Best Available Rate for stays of three nights or more, and direct-booking benefits including a complimentary room upgrade and HK$100 dining credit. Rates are subject to a 10% service charge and 3% Hotel Accommodation Tax. Source: Brand's website (https://themirahotel.com) · 2026-11-07 ## Audience - **Target industry:** Hospitality, hotels, tourism, dining, wellness, meetings, and events. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Customer base:** Leisure travelers, business travelers, couples and families seeking city stays, wellness guests, diners, wedding and event clients, and meeting or conference organizers visiting Hong Kong. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Ideal customer profile:** Travelers and organizations seeking a centrally located, design-led luxury hotel in Hong Kong with premium rooms and suites, acclaimed dining, wellness facilities, smart-room technology, and meeting or event capabilities. Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Use cases:** - Luxury and design-focused leisure stays in Hong Kong - Business travel with smart-room amenities and central transport access - Extended stays and multi-night hotel bookings - Staycations combining accommodation with dining experiences - Michelin-recognized dining and hotel restaurant visits - Spa, fitness, and wellness stays - Weddings, banquets, meetings, conferences, and corporate events - Muslim-friendly accommodation and dining Source: Brand's website (https://themirahotel.com) · 2026-11-07 - **Customer outcomes:** - A stylish and comfortable stay in central Tsim Sha Tsui - Access to designer interiors, smart room technology, and complimentary Wi-Fi - Convenient access to Kowloon Park, shopping, dining, entertainment, rail stations, and the Star Ferry - Premium dining options including Michelin-recognized restaurants - Access to award-winning spa, fitness, and swimming facilities - Flexible accommodation and promotional savings - Professional venues and services for meetings, weddings, and events - More sustainable stays through plastic-free amenities, refillable products, recycling, and food-waste initiatives Source: Brand's website (https://themirahotel.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.