{
  "slug": "the-national-suicide-prevention-lifeline-988",
  "name": "The-national-suicide-prevention-lifeline-988",
  "description": "The 988 Suicide & Crisis Lifeline provides free, confidential, 24/7/365 support for individuals experiencing mental health struggles, emotional distress, alcohol or drug use concerns, or those who just need someone to talk to, available via call, text, or chat.",
  "url": "https://optimly.ai/brand/the-national-suicide-prevention-lifeline-988",
  "websiteUrl": "https://988lifeline.org/",
  "logoUrl": "https://logo.clearbit.com/988lifeline.org",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Crisis & Suicide Prevention Lifelines",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T16:22:58.605Z",
  "verifiedVitals": {
    "website": "https://988lifeline.org",
    "category": "Mental Health Crisis and Suicide Prevention Service",
    "what_it_does": "The 988 Suicide & Crisis Lifeline provides free and confidential emotional support and crisis counseling 24 hours a day, 7 days a week, across the United States and its territories. It assists individuals experiencing mental health struggles, emotional distress, alcohol or drug use concerns, or suicidal crisis, and also offers support for their friends and loved ones. The service connects callers to a national network of over 200 local crisis centers.",
    "primary_audience": "The 988 Lifeline is for everyone, specifically individuals in suicidal crisis or emotional distress, those facing mental health struggles, emotional distress, alcohol or drug use concerns, and their friends or loved ones. It also offers specialized services for veterans, Spanish speakers, and LGBTQ+ youth.",
    "core_product": "Free, confidential, 24/7/365 crisis counseling and support via call, text, or chat with trained counselors, connecting individuals to local crisis centers and resources.",
    "pricing_model": {
      "kind": "free",
      "detail": "All conversations and assistance are free."
    },
    "parent_ownership": "The 988 Suicide & Crisis Lifeline is a program funded by the Substance Abuse and Mental Health Services Administration (SAMHSA), a division within the U.S. Department of Health and Human Services (HHS). It is administered by Vibrant Emotional Health, a 501(c)(3) non-profit.",
    "named_competitors": [
      "NAMI Helpline",
      "Crisis Text Line",
      "Trevor Project Lifeline",
      "Trans Lifeline",
      "BlackLine",
      "National Eating Disorder Association Helpline",
      "National Domestic Violence Hotline",
      "Deaf Crisis Line",
      "SAMHSA National Helpline",
      "StrongHearts Native Helpline",
      "Childhelp National Child Abuse Hotline",
      "Veterans Crisis Line",
      "Teen Line",
      "YouthLine"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Mental health struggles",
      "Emotional distress",
      "Suicidal thoughts",
      "Alcohol or drug use concerns",
      "Feeling alone",
      "Needing someone to talk to",
      "Supporting a loved one in crisis"
    ],
    "solutionIntents": [
      "Crisis intervention",
      "Emotional support",
      "Confidential counseling",
      "24/7 mental health access",
      "Suicide prevention resources",
      "Support for addiction concerns"
    ],
    "evaluationIntents": [
      "Effectiveness of crisis hotlines",
      "Confidentiality of support services",
      "Accessibility of mental health resources",
      "Quality of crisis counseling",
      "Availability of free mental health support"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787927476447
}