{"name":"The Peacock Inn","domain":"peacockinn.com","url":"https://optimly.ai/brand/the-peacock-inn","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic luxury boutique hotel, fine dining restaurant, and event venue in downtown Princeton, New Jersey.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Peacock Inn is a historic boutique hotel on Bayard Lane in Princeton, New Jersey, offering 16-room luxury accommodations, fine dining at The Perch, private events, afternoon tea, and off-premise catering. The Inn combines a preserved Colonial Revival and Georgian-style setting with modern comforts and personalized service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide personalized service and a memorable experience while combining historic elegance, modern luxury, and fine dining.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Executive Chef Douglas Gough; Executive Pastry Chefs Van French and Kir Rodriguez.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://peacockinn.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Elegant, warm, gracious, historic, and hospitality-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1911, when the property officially opened as The Peacock Inn.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"20 Bayard Lane, Princeton, New Jersey 08540, United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Genesis Hospitality Group acquired the property in May 2018.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an intimate, upscale destination for Princeton accommodations, fine dining, celebrations, corporate gatherings, private events, afternoon tea, and catered occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury boutique hotel accommodations\nPersonalized guest service\nFine dining\nAfternoon tea\nPrivate events and event planning\nOff-premise catering\nBespoke menu design\nDietary accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"16-room boutique hotel\nThe Perch at The Peacock Inn fine dining restaurant\nPrivate events and weddings\nAfternoon tea\nOff-premise catering\nWine club and wine events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing shown for the 2026 Thanksgiving four-course menu is $95 per adult and $50 per child ages 4–10, plus tax and gratuity. Credit/debit card transactions include a 3.5% processing fee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, fine dining, events, and catering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, fine dining guests, families and friends celebrating special occasions, corporate and nonprofit organizations, wedding and shower parties, university communities, and visitors to Princeton.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers visiting Princeton for business, leisure, or academia; diners seeking an elegant fine dining experience; and individuals, organizations, and companies planning upscale private or catered events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury stays in Princeton\nFine dining and special-occasion dinners\nAfternoon tea\nWeddings and wedding receptions\nBridal and baby showers\nBirthday and anniversary celebrations\nCorporate meetings and executive dinners\nFundraising and nonprofit events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Memorable and personalized hotel stays\nElegant dining experiences with attentive service\nSuccessful weddings, showers, parties, and corporate events\nBespoke menus tailored to event needs and dietary preferences\nConvenient upscale catering at the venue of the customer's choice\nAccess to historic ambiance combined with modern comforts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://peacockinn.com","updated_at":"2026-11-07T19:46:49.634909+00:00"}]}],"last_refreshed_at":"2026-11-07T19:46:49.648677+00:00","last_changed_at":"2026-11-07T19:46:49.670994+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f1318277-ad4f-4e61-84dc-b29b84f271e5"}