{"name":"The Photohouse","domain":"thephotohouse.co.il","url":"https://optimly.ai/brand/the-photohouse","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Photohouse is a Tel Aviv-based photography archive, art-print store, framing studio, and cultural space offering historic Israeli photographs, contemporary photography, drawings, posters, books, postcards, gifts, and photography services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Photohouse operates an archive established in 1936 and sells reproductions of historic and contemporary photography, fine-art prints, framed images, posters, postcards, books, drawings, figurines, and gifts. It also offers a photography studio, a rentable salon for private and cultural events, personal consultation for home and office décor, and access to its photographic archive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To preserve and make accessible Israel’s photographic history and cultural memory through an archive, exhibitions, high-quality prints, publications, and related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The archive was established in 1936 by photographer Rudi Weissenstein. The website also identifies documentary and geographic photographer Moshe Shai, who has worked for more than 35 years with leading magazines in Israel and worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thephotohouse.co.il","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Nostalgic, warm, artistic, cultural, and inviting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1936","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Tel Aviv, Israel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to historic and contemporary Israeli imagery as art, décor, gifts, publications, and archival-quality prints, while helping customers choose print sizes, frames, and personalized solutions for homes and offices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Maintaining and presenting a photographic archive established in 1936\nSelling archival and contemporary photographic prints\nFine-art printing on premium Hahnemühle Fine Art Premium paper\nFraming prints in wood and matte-finish aluminum frames\nOffering custom print sizes and framing configurations\nOperating a photography studio for personal, artistic, professional, couple, and family shoots\nProviding personal consultation and interior styling support for homes and offices\nRenting an event salon for lectures, workshops, exhibitions, private events, parties, and business gatherings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Historic Israeli photographic prints\nContemporary photography and guest-artist works\nFine-art prints\nFramed photographs and prints\nPosters\nPostcards\nPhotography books\nDrawings and illustrations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products shown include postcards at ₪10, bookmarks at ₪15, figurines at ₪65, posters and guest-artist prints from approximately ₪80–₪230, and promotional prints at ₪60 reduced from ₪120. Framing and custom production are priced by selected size and frame; domestic shipping is listed at ₪35 on product pages, while international shipping is calculated at checkout.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Photography, fine-art retail, cultural heritage, interior décor, publishing, and creative events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, art and photography enthusiasts, people interested in Israeli history and culture, home and office decorators, gift buyers, photographers, families, businesses, and organizers of private or cultural events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking distinctive Israeli historical or contemporary imagery for home or office décor, gifts, collections, or cultural projects, as well as customers needing professional photography or an atmospheric event space in Tel Aviv.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Decorating homes and offices with historic Israeli imagery\nBuying gifts, postcards, books, figurines, and small artistic objects\nCollecting archival photographs and reproductions\nOrdering custom-sized prints with or without frames\nBooking personal, family, couple, artistic, or professional photography sessions\nUsing personal consultation to select artwork, size, and framing for a home or office\nRenting a salon for lectures, workshops, exhibitions, parties, and business events\nBrowsing the photographic archive by period or subject","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than one million photographic negatives in the archive\nHigh-quality prints designed to preserve color, detail, and pigment for decades\nPersonalized artwork and framing suited to a customer’s space\nA memorable photography-studio experience\nA distinctive venue for cultural, private, and business events\nConvenient access to Israeli historical and contemporary visual culture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thephotohouse.co.il","updated_at":"2026-11-07T07:07:57.244987+00:00"}]}],"last_refreshed_at":"2026-11-07T07:07:57.342420+00:00","last_changed_at":"2026-11-07T07:07:57.354650+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0a813bdd-01c9-42a0-ae75-f220f900cf29"}