{"name":"The Pierside","domain":"thepiersidehotel.com","url":"https://optimly.ai/brand/the-pierside","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Pierside is a Santa Monica hotel located steps from the Santa Monica Pier and beach, offering coastal accommodations, dining, rentals, amenities, and event options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Pierside is a downtown Santa Monica hotel at 120 Colorado Avenue, about a six-minute walk from the Santa Monica Pier. The property offers sunlit rooms and suites, an outdoor heated saltwater pool, a 24-hour fitness center, The Board Shop rentals, the ocean-view restaurant The Surfing Fox, dog-friendly accommodations, special offers, and access to nearby beaches, parks, shopping, dining, and attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To inspire an easy come, easy go getaway where guests can travel from bed to beach in a heartbeat and experience Santa Monica’s views, culture, and coastal lifestyle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thepiersidehotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relaxed, playful, welcoming, coastal, and informal, with an emphasis on easygoing Santa Monica experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"120 Colorado Avenue, Santa Monica, California 90401, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient, beach-oriented base for exploring Santa Monica, with accommodations, dining, recreation rentals, wellness amenities, pet-friendly options, and nearby transportation and attractions in one location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodations including king rooms, double queen rooms, and suites\nOutdoor heated saltwater pool\n24-hour fitness center\nBeach, surf, skateboard, bicycle, board game, picnic, and GoPro rentals through The Board Shop\nOn-site coastal California dining and bar service at The Surfing Fox\nDog-friendly stays and pet-focused amenities\nPrivate gatherings and events through The Surfing Fox\nVacation itineraries and local Santa Monica recommendations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Guest rooms and suites\nThe Board Shop\nThe Surfing Fox restaurant\nHotel offers and packages\nDog-friendly accommodations\nPrivate events and room blocks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Room pricing is not stated. The Destination Amenity Fee is $45 plus tax. Valet parking is listed at $65 plus tax per night on the Downtown Santa Monica page and $68 plus tax per night in the FAQ. The pet fee is a one-time, non-refundable $125 fee. Special offers include discounts of up to 15% or 20% on select stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, families, couples, groups, pet owners, beach and surf enthusiasts, and guests attending events in Santa Monica.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a relaxed, walkable Santa Monica hotel near the beach and pier, with coastal dining, recreation rentals, wellness amenities, pet-friendly accommodations, and convenient access to local attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Beach and Santa Monica leisure getaways\nFamily vacations\nCouples’ seaside stays\nPet-friendly vacations\nSurfing, skating, cycling, and beach recreation\nDining and sunset happy hour\nWellness and fitness stays\nExploring Santa Monica without a car","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Stay steps from Santa Monica Pier and beach attractions\nAccess nearby shopping, dining, parks, and public transportation by foot\nEnjoy coastal California dining and ocean views\nBorrow or rent beach and recreation equipment\nMaintain fitness and wellness routines while traveling\nTravel with dogs under 50 pounds\nPlan gatherings and special occasions through the on-site restaurant\nReceive package benefits such as dining credits, valet parking, rentals, or late checkout when applicable","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thepiersidehotel.com","updated_at":"2026-11-08T02:08:42.540159+00:00"}]}],"last_refreshed_at":"2026-11-08T02:08:42.547925+00:00","last_changed_at":"2026-11-08T02:08:42.556633+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8861ea5d-fe1e-4a2f-99a4-e62c27a1fcaf"}