# The Pierside > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/the-pierside - **Dataset:** https://optimly.ai/brand/the-pierside.json - **Markdown:** https://optimly.ai/brand/the-pierside/llms.txt - **Official website:** https://thepiersidehotel.com - **Slug:** the-pierside - **Categories:** travel-hospitality ## Overview - **Tagline:** The Pierside is a Santa Monica hotel located steps from the Santa Monica Pier and beach, offering coastal accommodations, dining, rentals, amenities, and event options. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Description:** The Pierside is a downtown Santa Monica hotel at 120 Colorado Avenue, about a six-minute walk from the Santa Monica Pier. The property offers sunlit rooms and suites, an outdoor heated saltwater pool, a 24-hour fitness center, The Board Shop rentals, the ocean-view restaurant The Surfing Fox, dog-friendly accommodations, special offers, and access to nearby beaches, parks, shopping, dining, and attractions. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 ## Identity - **Mission:** To inspire an easy come, easy go getaway where guests can travel from bed to beach in a heartbeat and experience Santa Monica’s views, culture, and coastal lifestyle. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Website:** https://thepiersidehotel.com Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Voice & tone:** Relaxed, playful, welcoming, coastal, and informal, with an emphasis on easygoing Santa Monica experiences. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Headquarters:** 120 Colorado Avenue, Santa Monica, California 90401, United States Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 ## Offerings - **Problem solved:** Provides a convenient, beach-oriented base for exploring Santa Monica, with accommodations, dining, recreation rentals, wellness amenities, pet-friendly options, and nearby transportation and attractions in one location. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Core capabilities:** - Hotel accommodations including king rooms, double queen rooms, and suites - Outdoor heated saltwater pool - 24-hour fitness center - Beach, surf, skateboard, bicycle, board game, picnic, and GoPro rentals through The Board Shop - On-site coastal California dining and bar service at The Surfing Fox - Dog-friendly stays and pet-focused amenities - Private gatherings and events through The Surfing Fox - Vacation itineraries and local Santa Monica recommendations Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Products / SKUs:** - Guest rooms and suites - The Board Shop - The Surfing Fox restaurant - Hotel offers and packages - Dog-friendly accommodations - Private events and room blocks Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Pricing:** Room pricing is not stated. The Destination Amenity Fee is $45 plus tax. Valet parking is listed at $65 plus tax per night on the Downtown Santa Monica page and $68 plus tax per night in the FAQ. The pet fee is a one-time, non-refundable $125 fee. Special offers include discounts of up to 15% or 20% on select stays. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 ## Audience - **Target industry:** Hospitality and travel Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Customer base:** Leisure travelers, families, couples, groups, pet owners, beach and surf enthusiasts, and guests attending events in Santa Monica. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Ideal customer profile:** Travelers seeking a relaxed, walkable Santa Monica hotel near the beach and pier, with coastal dining, recreation rentals, wellness amenities, pet-friendly accommodations, and convenient access to local attractions. Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Use cases:** - Beach and Santa Monica leisure getaways - Family vacations - Couples’ seaside stays - Pet-friendly vacations - Surfing, skating, cycling, and beach recreation - Dining and sunset happy hour - Wellness and fitness stays - Exploring Santa Monica without a car Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 - **Customer outcomes:** - Stay steps from Santa Monica Pier and beach attractions - Access nearby shopping, dining, parks, and public transportation by foot - Enjoy coastal California dining and ocean views - Borrow or rent beach and recreation equipment - Maintain fitness and wellness routines while traveling - Travel with dogs under 50 pounds - Plan gatherings and special occasions through the on-site restaurant - Receive package benefits such as dining credits, valet parking, rentals, or late checkout when applicable Source: Brand's website (https://thepiersidehotel.com) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.