{
  "slug": "the-roku-channel",
  "name": "the-roku-channel",
  "description": "The Roku Channel is a free, ad-supported streaming service offering a diverse library of movies, TV shows, and live linear channels, available on Roku devices and other platforms.",
  "url": "https://optimly.ai/brand/the-roku-channel",
  "websiteUrl": "https://therokuchannel.roku.com/",
  "logoUrl": "https://logo.clearbit.com/therokuchannel.roku.com",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Free Ad-Supported Streaming (FAST) Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-01T18:41:27.753Z",
  "verifiedVitals": {
    "website": "https://therokuchannel.roku.com",
    "category": "Streaming Service",
    "what_it_does": "The Roku Channel is an over-the-top streaming television service that provides free, ad-supported access to a wide selection of movies, TV shows, 24/7 live news, sports, and kids' entertainment, including Roku Originals. It also allows users to add and manage premium subscriptions from other streaming providers.",
    "primary_audience": "Individuals in the United States, Canada, Mexico, and the United Kingdom seeking free and premium streaming entertainment.",
    "core_product": "A free, ad-supported streaming television (FAST) platform offering a library of movies, TV shows, live channels, and original content, with the option to add paid premium subscriptions.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Primarily free with ad support, offering optional paid subscriptions for premium content."
    },
    "named_competitors": [
      "Tubi",
      "Pluto TV",
      "Amazon Freevee",
      "Netflix",
      "Prime Video",
      "Hulu",
      "Disney+",
      "HBO Max",
      "Apple TV+"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790108851575
}