{
  "slug": "the-selby",
  "name": "the-selby",
  "description": "The Selby is a creative platform and agency known for its distinctive photography and visual storytelling, documenting the homes, studios, and lives of creative individuals. It also undertakes special projects and commercial collaborations with major brands, producing unique content and creative direction.",
  "url": "https://optimly.ai/brand/the-selby",
  "websiteUrl": "https://theselby.com/",
  "logoUrl": "https://logo.clearbit.com/theselby.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Creative Content Production Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-31T13:20:01.644Z",
  "verifiedVitals": {
    "website": "https://theselby.com"
  },
  "intentTags": {
    "problemIntents": [
      "Seeking unique and authentic visual content for branding",
      "Looking for inspiring lifestyle and creative space documentation",
      "Need a distinctive creative agency for commercial projects",
      "Difficulty finding original visual storytelling"
    ],
    "solutionIntents": [
      "Provides lifestyle and documentary photography",
      "Offers creative direction and commercial content production",
      "Delivers unique visual narratives for brands",
      "Showcases inspiring creative spaces and individuals"
    ],
    "evaluationIntents": [
      "Evaluate creative portfolios and past brand collaborations",
      "Assess the unique aesthetic and style of a photography/creative agency",
      "Compare quality of visual storytelling and content production",
      "Review previous special projects and commercial work"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788358916898
}