{
  "slug": "the-skimm",
  "name": "the-skimm",
  "description": "The Skimm is a digital media company primarily known for its daily and weekly newsletters that provide concise, digestible summaries of news, sports, wellness, and lifestyle topics, specifically tailored for women. It also features articles, shopping recommendations, and podcasts.",
  "url": "https://optimly.ai/brand/the-skimm",
  "websiteUrl": "https://theskimm.com/",
  "logoUrl": "https://logo.clearbit.com/theskimm.com",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Consumer Digital & Print Publishing",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T06:36:10.047Z",
  "verifiedVitals": {
    "website": "https://theskimm.com",
    "category": "Media Company",
    "what_it_does": "TheSkimm is a digital media company that provides news and lifestyle content, primarily through daily email newsletters. It aims to give women information to make confident decisions and help them live smarter. Its offerings include newsletters covering news, sports, health and wellness, and shopping, as well as podcasts, a mobile app, and video and audio content.",
    "primary_audience": "The primary audience for theSkimm is millennial and Gen Z women, with approximately 92% of its subscribers being female.",
    "core_product": "The core product of theSkimm is its daily email newsletter, The Daily Skimm, which summarizes news stories in an easy-to-read format. Other products include newsletters like Skimm Money, Skimm Well + Good, Skimm Shopping, and Skimm Parenting, as well as podcasts such as 'Skimm This' and '9 to 5ish with theSkimm', and a mobile app.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The core newsletters are free, while a premium subscription product called Skimm Ahead is available for $2.99 per month. The company also generates revenue through advertising, affiliate and commerce partnerships, and its podcasts."
    },
    "parent_ownership": "TheSkimm was acquired by Everyday Health Group, a division of Ziff Davis, Inc., in March 2025.",
    "named_competitors": [
      "The Hustle",
      "Refinery29",
      "Mashable",
      "Bleacher Report",
      "BuzzFeed",
      "The DONUT",
      "The Assist",
      "Trendland",
      "spoiled",
      "The Lady Magazine",
      "The Gist"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789873411920
}