{"name":"The Square","domain":"thesquare.dk","url":"https://optimly.ai/brand/the-square","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Modern design hotel in central Copenhagen offering accommodation, hospitality services, lounges, breakfast, fitness facilities and Copenhagen experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Square is a design hotel located at Rådhuspladsen in Copenhagen. It offers 284 renovated rooms and suites, a 24-hour reception and lobby bar, the CARA Executive Lounge, breakfast, fitness facilities, bicycle rental, concierge services and group stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver a high-quality guest experience through modern luxury, urban charm, attentive service and carefully designed surroundings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://thesquare.dk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Sophisticated, elegant, welcoming, warm and experience-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Rådhuspladsen, Copenhagen, Denmark","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Arp-Hansen Hotel Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides centrally located accommodation and hospitality services for visitors to Copenhagen, including comfortable rooms, amenities, concierge support and convenient access to the city's attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation\nRoom and suite bookings\n24-hour reception and concierge services\nBreakfast buffet and takeaway breakfast\n24-hour lobby bar\nExecutive lounge access\nFitness centre\nBicycle rental","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Standard rooms\nSuperior King rooms\nExecutive rooms\nJunior Suites\nDeluxe Suites\nFamily rooms\nConnecting rooms\nCARA Executive Lounge","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Displayed rates include offers from DKK 729 per person per night for the lowest price, DKK 1,514 per night per double room for a minimum two-night mini-break, DKK 1,554 per person per night for the Hotel and Tivoli All Inclusive package, DKK 946 per person per night for Bed & Bubbles, DKK 1,138 per person per night for a Tivoli trip and DKK 1,990 per person per night for the Wallmans Dinnershow. STAY&SAVE members can save up to 15% on stays. Baby cots cost DKK 200 per night.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, business travelers, couples, families, hotel guests visiting Copenhagen, and groups including companies, families and friends.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a modern, design-led hotel in central Copenhagen with access to city attractions, comfortable renovated rooms, hospitality services and optional lounge or package experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays in Copenhagen\nCity breaks and mini-breaks\nBusiness travel\nFamily holidays\nCouples' stays and special occasions\nCopenhagen sightseeing and cultural trips\nTivoli-related stays\nGroup travel, company trips and family or friend gatherings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to Copenhagen attractions, shopping, dining and nightlife\nComfortable accommodation in renovated, design-focused rooms and suites\n24-hour access to reception and lobby bar support\nAccess to breakfast, lounge refreshments and fitness facilities\nSupport with transportation, parking, bicycle rental and local recommendations\nFlexible accommodation options for individuals, couples, families and groups\nPotential savings through direct booking and STAY&SAVE membership","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thesquare.dk","updated_at":"2026-11-06T22:33:17.765198+00:00"}]}],"last_refreshed_at":"2026-11-06T22:33:17.794757+00:00","last_changed_at":"2026-11-06T22:33:17.813029+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ca1207a4-406c-4e10-a493-756190c829da"}