{
  "slug": "the-standard-london",
  "name": "the-standard-london",
  "description": "Set in the heart of King’s Cross, The Standard, London is a design hotel housed in a former Brutalist landmark, just steps from St Pancras International and the best of central London. It offers 266 rooms and suites, along with multiple dining and social venues like Double Standard, The Rooftop, Decimo, Sweeties, and Isla, fostering a vibrant social hub with a focus on music and culture.",
  "url": "https://optimly.ai/brand/the-standard-london",
  "websiteUrl": "https://standardhotels.com/",
  "logoUrl": "https://logo.clearbit.com/standardhotels.com",
  "baiScore": 65.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Lifestyle Hotels",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T01:30:07.872Z",
  "verifiedVitals": {
    "website": "https://standardhotels.com",
    "what_it_does": "The Standard, London provides accommodation in 266 rooms and suites, along with multiple dining and drinking venues including Double Standard, The Rooftop, Decimo, Sweeties, and Isla. It also offers a social hub atmosphere with DJ sets and live sessions.",
    "primary_audience": "Travelers, locals, and those seeking social experiences, dining, and nightlife in King's Cross, London.",
    "core_product": "Hotel rooms and suites"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790086137064
}