# the-standard-london

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 12, 2026.

> Set in the heart of King’s Cross, The Standard, London is a design hotel housed in a former Brutalist landmark, just steps from St Pancras International and the best of central London. It offers 266 rooms and suites, along with multiple dining and social venues like Double Standard, The Rooftop, Decimo, Sweeties, and Isla, fostering a vibrant social hub with a focus on music and culture.

- Business Profile: https://optimly.ai/brand/the-standard-london
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://standardhotels.com/
- Logo: https://logo.clearbit.com/standardhotels.com
- Slug: the-standard-london
- Brand Authority Index tier: Contender
- Category: Lifestyle Hotels
- Last Analyzed: September 12, 2026
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## Full Details / RAG Data
### Overview
the-standard-london has a Business Profile in the Optimly AI Brand Index.
Set in the heart of King’s Cross, The Standard, London is a design hotel housed in a former Brutalist landmark, just steps from St Pancras International and the best of central London. It offers 266 rooms and suites, along with multiple dining and social venues like Double Standard, The Rooftop, Decimo, Sweeties, and Isla, fostering a vibrant social hub with a focus on music and culture.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | the-standard-london |
| Slug         | the-standard-london |
| URL          | https://optimly.ai/brand/the-standard-london |
| Logo         | https://logo.clearbit.com/standardhotels.com |
| Brand Authority Index tier | Contender |
| Category     | Lifestyle Hotels |
| Last Analyzed | September 12, 2026 |
| Last Updated | 2026-09-24T03:15:12.746Z |
### Links
- Canonical page: https://optimly.ai/brand/the-standard-london
- Official website: https://standardhotels.com/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/the-standard-london.json
- LLMs.txt: /brand/the-standard-london/llms.txt