# The Times
> The Times is a British national daily newspaper based in London. Founded in 1785 as The Daily Universal Register, it is the original 'Times' newspaper and is historically considered the UK's newspaper of record. It is known for its investigative journalism, political influence, and for commissioning the Times New Roman typeface.
- URL: https://optimly.ai/brand/the-times
- Slug: the-times
- BAI Score: 92/100
- Archetype: Challenger
- Category: Media & News
- Last Analyzed: April 10, 2026
## Competitors
- The Guardian (https://optimly.ai/brand/the-guardian)
## AI-Suggested Alternatives
- Alternative News Subscriptions (https://optimly.ai/brand/alternative-news-subscriptions)
## Also Referenced By
- The Telegraph (https://optimly.ai/brand/the-telegraph)
## Buyer Intent Signals
Problems: Free News Consumption: Relying on free news sources like BBC News, Reuters, or social media feeds. | Digital Aggregation: Using RSS feeds or news reader apps to curate headlines without a primary newspaper.
Solutions: UK national newspaper of record | The Times subscription deals | British center-right broadsheet | Who founded The Times newspaper? | Newspaper that created Times New Roman | Alternative News Subscriptions: Subscribing to broad news aggregators or different papers like The Guardian or The Telegraph.
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## Full Details / RAG Data
### Overview
The Times is listed in the AI Directory.
The Times is a British national daily newspaper based in London. Founded in 1785 as The Daily Universal Register, it is the original 'Times' newspaper and is historically considered the UK's newspaper of record. It is known for its investigative journalism, political influence, and for commissioning the Times New Roman typeface.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | The Times |
| Slug         | the-times |
| URL          | https://optimly.ai/brand/the-times |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Media & News |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T07:49:28.240Z |
### Verified Facts
- Founded: 1785
- Headquarters: London, United Kingdom
### Competitors
| Name | Profile |
|------|---------|
| The Guardian | https://optimly.ai/brand/the-guardian |
### Also Referenced By
- The Telegraph (https://optimly.ai/brand/the-telegraph)
### AI-Suggested Alternatives
- Alternative News Subscriptions (https://optimly.ai/brand/alternative-news-subscriptions)
### Buyer Intent Signals
#### Problems this brand solves
- Free News Consumption: Relying on free news sources like BBC News, Reuters, or social media feeds.
- Digital Aggregation: Using RSS feeds or news reader apps to curate headlines without a primary newspaper.
#### Buyers search for
- UK national newspaper of record
- The Times subscription deals
- British center-right broadsheet
- Who founded The Times newspaper?
- Newspaper that created Times New Roman
- Alternative News Subscriptions: Subscribing to broad news aggregators or different papers like The Guardian or The Telegraph.
### Links
- Canonical page: https://optimly.ai/brand/the-times
- JSON endpoint: /brand/the-times.json
- LLMs.txt: /brand/the-times/llms.txt