{"name":"The Varsity Cinema","domain":"varsitydesmoines.com","url":"https://optimly.ai/brand/the-varsity-cinema","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Varsity Cinema is a Des Moines cinema presenting independent, art house, international, repertory, classic, genre, late-night, kids and family films, along with special events and film series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"description","label":"Description","shape":"text","content":"A cinema offering current and upcoming films, curated film series, community partnership screenings, Q&As, filmmaker events, opera transmissions, concert films, private rentals, memberships and newsletters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To bring classics, community events and new independent releases to Des Moines while celebrating a broad range of cinema.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://varsitydesmoines.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-oriented, film-savvy and enthusiastic, with playful promotional language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Des Moines","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to independent, art house, international, classic and specialty cinema, plus community-centered film events in Des Moines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Screening current and upcoming films\nProgramming independent, art house, international, repertory, classic, genre, late-night, kids and family films\nHosting Q&As, partnership events and filmmaker appearances\nCurating film series, including Varsity Pride, Community Partnership, One Night Only and The Met: Live in HD\nOffering memberships with perks and discounts\nHosting private screenings and parties\nProviding movie news and upcoming-release updates through an e-newsletter","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Film screenings\nCurated film series\nSpecial events\nMemberships\nPrivate rentals\nE-newsletter","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers, film enthusiasts, families, community organizations, businesses and audiences interested in specialty, classic, independent and international films.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Des Moines-area moviegoers and organizations seeking curated cinema, specialty screenings, community events or private movie-theater rentals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching current and upcoming films\nAttending classic, independent, art house or international screenings\nParticipating in Q&As, filmmaker events and partnership events\nAttending themed film series and one-night-only screenings\nWatching live opera transmissions, concert films and music documentaries\nBooking a private screening or party\nReceiving cinema news and upcoming-release updates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a diverse range of films and curated cinema programming\nOpportunities to participate in community-centered film events\nMembership perks and discounts\nPrivate venue access for screenings and parties\nConvenient updates about upcoming releases and what is playing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://varsitydesmoines.com","updated_at":"2026-11-07T07:03:46.132811+00:00"}]}],"last_refreshed_at":"2026-11-07T07:03:46.143295+00:00","last_changed_at":"2026-11-07T07:03:46.154470+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d03034f1-4642-41ed-bc96-88b90e656a91"}