{"name":"The Yetee","domain":"theyetee.com","url":"https://optimly.ai/brand/the-yetee","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Yetee is an artist-operated merchandise store known for daily screen-printed t-shirts, video game merchandise, and physical music releases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Yetee sells artist-designed apparel and merchandise, including daily t-shirts, sweatshirts, tank tops, plush, stickers, and video game-related products. It also publishes and sells physical music media such as vinyl records, cassette tapes, flexi-discs, CDs, and video game soundtracks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide awesome tees for customers while collaborating with artists, supporting video game and music communities, and helping charitable organizations through donations and sponsored events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Yetee is owned and operated by artists Mike and Glen, supported by the Yetee Crew.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://theyetee.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, informal, enthusiastic, community-oriented, and creatively irreverent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The site says The Yetee has been making t-shirts for over 14 years; no founding year is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned and operated by artists Mike and Glen; no parent company is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides fans with accessible, artist-designed apparel and merchandise connected to video games, gaming events, music, and pop culture, while giving artists and game creators opportunities to collaborate on merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Artist collaborations and design submissions\nDaily screen-printed t-shirt production\nVideo game merchandise creation\nMerchandise support for game developers and crowdfunding campaigns\nPublishing physical video game and related music media\nCharitable donations and sponsorships of live-streamed events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Daily artist-designed t-shirts\nScreen-printed sweatshirts and tank tops\nPlush products\nStickers, pins, ornaments, and other accessories\nVideo game merchandise and apparel\nVinyl records\nCassette tapes and flexi-discs\nMusic CDs and video game soundtracks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Daily shirts are offered for $20 USD; other product prices vary. Examples shown on the site include apparel from $20 to $38 and physical music releases from $26 to $115.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Apparel, video game merchandise, gaming events, and physical music media.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Video game fans, music fans and collectors, customers seeking artist-designed apparel, game developers, and crowdfunding game creators.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Video game and pop-culture fans who want artist-designed apparel or merchandise, as well as game developers and creators seeking merchandise or crowdfunding reward support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying daily artist-designed t-shirts and apparel\nPurchasing video game and gaming-event merchandise\nCollaborating with The Yetee on game merchandise\nCreating merchandise rewards for a crowdfunded game\nBuying physical editions of video game soundtracks and other music\nSubmitting artwork or designs for potential collaboration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a new artist-designed shirt every 24 hours\nAffordable screen-printed apparel, including daily shirts priced at $20 USD\nMerchandise connected to video games, gaming events, and music\nSupport for charitable organizations through purchases and sponsored events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theyetee.com","updated_at":"2026-11-08T03:05:38.757051+00:00"}]}],"last_refreshed_at":"2026-11-08T03:05:38.764687+00:00","last_changed_at":"2026-11-08T03:05:38.771136+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=982007cb-6200-4926-9de9-46206f81ee25"}