{"name":"Theatre Royal Wakefield","domain":"theatreroyalwakefield.co.uk","url":"https://optimly.ai/brand/theatre-royal-wakefield","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Theatre Royal Wakefield is a Victorian theatre and performing arts venue presenting produced and touring work, community performances, learning and participation programmes, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"description","label":"Description","shape":"text","content":"Theatre Royal Wakefield is a Grade II* listed Victorian theatre in Wakefield, designed by architect Frank Matcham and built in 1894. It presents shows including family entertainment, music, drama and comedy, produces original work such as its pantomime, hosts touring productions and supports local community, amateur and group performances. The venue includes the 489-seat Matcham Auditorium and the flexible Walker Studio.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To develop new creative opportunities and experiences in the theatre building, throughout the wider community and on tour, encouraging high quality engagement in the Performing Arts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"John Godber is the Creative Director. He is an award-winning writer, and Theatre Royal Wakefield works with the John Godber Company to co-produce plays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://theatreroyalwakefield.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inclusive, friendly, community-focused and welcoming, with an accessible and conversational style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Wakefield, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to high-quality performing arts, creative participation and community experiences for audiences and participants in Wakefield and beyond.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing theatre and live performances\nPresenting touring productions\nProgramming family, music, drama and comedy shows\nLearning and participation programmes\nCommunity, amateur and local group performances\nHosting smaller shows, meetings, rehearsals, parties, dance classes and support groups\nMembership and fundraising support\nAccessibility and audience access services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Theatre performances and events\nPantomime productions\nTouring productions\nLearning and Participation programmes\nTake Part activities\nTheatre Royal Wakefield memberships\nMatcham Auditorium and Walker Studio venue experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists Theatre Royal Wakefield membership at £35. Ticket prices are not specified in the provided pages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts and live entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, theatre audiences, music, drama and comedy fans, local communities, amateur societies, community groups, young people, socially isolated older people, refugees and asylum seekers, and adults working to improve their mental wellbeing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and community groups in and around Wakefield seeking live performing arts, creative participation, accessible cultural experiences and community activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending theatre, music, drama, comedy and family performances\nWatching locally produced or touring work\nTaking part in learning and participation activities\nSupporting or joining community, amateur and local group performances\nJoining the theatre membership programme\nUsing flexible space for meetings, rehearsals, parties, dance classes or support groups\nSigning up for show, event and ticket-offer updates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to high-quality performing arts\nCreative engagement in the theatre, wider community and on tour\nOpportunities to participate in cultural and community activities\nEnriched lives across the Wakefield District\nMore affordable theatre visits through membership benefits\nAccessible experiences at the theatre","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theatreroyalwakefield.co.uk","updated_at":"2026-11-07T06:49:37.663933+00:00"}]}],"last_refreshed_at":"2026-11-07T06:49:37.676397+00:00","last_changed_at":"2026-11-07T06:49:37.686941+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=12be6ba4-ede3-49cf-8740-72f4300029e7"}