{"name":"Thebackpackster","domain":"thebackpackster.com","url":"https://optimly.ai/brand/thebackpackster","is_claimed":false,"categories":["ad-tech-ad-networks","ai-machine-learning","data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Verifies physical audience exposure and attention (dwell time) using AI and computer vision, connecting real-world interaction to addressable digital audiences for measurable outcomes, going beyond traditional OOH estimations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebackpackster.com","updated_at":"2026-10-04T00:02:37.470000+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Backpackster is a mobile digital out of home (MDOOH) media platform built to deliver advertising that is measurable and accountable, out in the real world. It verifies physical audience exposure, measures attention and dwell time, and connects real-world exposure to addressable audiences for subsequent digital activation, offering verified attention and measurable campaign outcomes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebackpackster.com","updated_at":"2026-10-04T00:02:37.470000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Mobile Digital Out-of-Home (MDOOH) media platform; AI-powered attention analytics; audience attribution; campaign performance reporting; verified physical audience exposure and attention measurement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebackpackster.com","updated_at":"2026-10-04T00:02:37.470000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Campaign-based pricing for advertising services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebackpackster.com","updated_at":"2026-10-04T00:02:37.470000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Brands and advertisers seeking measurable, accountable out-of-home advertising campaigns, particularly those focused on real-world audience engagement and physical environments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebackpackster.com","updated_at":"2026-10-04T00:02:37.470000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:37.470000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=thebackpackster"}