{"name":"Thebarometer","domain":"thebarometer.co","url":"https://optimly.ai/brand/thebarometer","is_claimed":false,"categories":["ad-tech-ad-networks","ai-machine-learning","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Utilizes an AI-powered contextual engine to enforce brand standards based on context rather than keywords, offers consistent transparency across digital channels, and was the first to market with a Trade Desk integration enabling podcast targeting for brand suitability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebarometer.co","updated_at":"2026-10-04T00:02:37.527000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Thebarometer offers an AI-powered, omnichannel, contextual engine for brand suitability, designed to help advertisers align with optimal digital inventory. It provides brand safety, creator intelligence, and contextual targeting, leveraging AI to optimize campaigns responsibly across various digital channels, including podcasts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebarometer.co","updated_at":"2026-10-04T00:02:37.527000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI-powered contextual engine for brand suitability\nbrand safety\ncreator intelligence\nand contextual targeting\nwith specific capabilities for programmatic omnichannel advertising and podcast targeting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebarometer.co","updated_at":"2026-10-04T00:02:37.527000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebarometer.co","updated_at":"2026-10-04T00:02:37.527000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Advertisers seeking brand safe and suitable placements, publishers looking for nuanced data about their inventory, and advertising platforms (DSPs, ad networks) powering programmatic solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://thebarometer.co","updated_at":"2026-10-04T00:02:37.527000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:37.527000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=thebarometer"}